🧐 Description

The Demand Generation Manager is responsible for overseeing all aspects of lead generation, to achieve our revenue goals and support the company’s fast-paced growth. This role is a highly cross-functional, strategic role which will require both creative and analytical thinking.

💪 Responsibilities

• Drive strategy of all paid and non paid inbound acquisition channels
• Build an engine that drives predictable and scalable growth, along with Marketing and Sales
• Own execution of its associated plan, including scope, target outcomes, key metrics and measures, and required inputs and resources to deliver
• Build systems and processes that will track and report on key performance metrics and use data to optimize campaign strategies continually
• Be the owner of the attribution model and multi-touch reporting analysis
• Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly
• Work closely with product marketing, marketing operations, communication/ content and sales to ensure message optimization and cross-functional alignment

• You have strong experience in performance marketing (B2B SaaS is a huge plus)
• Excellent grasp of the full spectrum of inbound acquisition channels = SEM (SEO, SEA, SMO) + Marketplaces (Capterra/GetApp), etc.
• Creativity: you relentlessly look for new ideas to improve current channels and unlock new opportunities
• Able step back on lead generation initiatives to provide strategic direction, with a very strong ROI-based mindset
• Willing to be operational and do the activities, then become a leader of the Demand Gen team as the company grows.
• Problem Solving = Outstanding ability to think creatively, strategically, and identify & resolve problems
• Growth Mindset = Willing to learn and improve and be challenged continuously
• Excellent communication, collaboration, and planning skills.
• Proficiency with analytics tools and the ability to do deep data analysis and drive clear and concise recommendations to the Marketing team & Founders
• Leadership & ability to work cross-functionally with other teams
• Teamplayer that enjoys collaborating & confronting ideas without being frustrated

Perks

Office & Team Life

• Great office in the center of Paris with a terrace !
• Company fun offsites : usually 2-3 days, previous years brought us to Courchevel, Bruxelles, French countryside, …
• Global company all hands meeting (once/twice a year). Usually a half a day on future strategy presentation and half a day of fun stuff. We fly everyone to the same location.
• Latest Apple laptop
• Every team has a Quarterly Team budget they can spend how they please (team activities, restaurant, and more…)
• Monthly remote event to get to know each other around our in-house made game (guaranteed fun time)

Benefits

• Sabbatical time off: every 3 years you receive an extra 4 weeks of time off
• Remote friendly policy with full remote possible
• Work-life balance: this is very important to us and we make sure this is a reality
• Parity: 55% of our teams are women
• Parenthood welcomed (we signed the ParentalAct)
• Great healthcare and retirement benefits