Senior Marketing Manager

Résumé du poste
CDI
Paris
Salaire : Non spécifié
Début : 15 juin 2025
Télétravail fréquent
Expérience : > 4 ans
Compétences & expertises
Contenu généré
Google ads
Webflow
Hubspot
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Echo Analytics
Echo Analytics

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Le poste

Descriptif du poste

🚀 Founded in 2021, Echo's narrative is one of relentless growth, ambition, and promise. A cutting-edge startup at the forefront of Geospatial Data, we have grown from 0 to 50+ employees in just three years!

Specialists in the location intelligence industry, we empower innovation by helping companies better understand the world around them.

In a world inundated with data, quality is crucial. We use data science, machine learning, and human feedback to build Europe's most comprehensive, high-quality datasets, enriched with differentiating attributes that outmaneuver the competition.

We aren’t just about reliable data (read: unmatched quality) though.

Life at Echo is about individual growth, collective ambition, and a culture that values and celebrates diversity; With a "people first" philosophy guiding everything we do.

You'll be at the heart of innovation, tackling projects that shape our future, with the best people possible!

Your Role at Echo

You will be joining the Global Marketing Team reporting to the VP Marketing — a dynamic and collaborative unit built around performance, creativity, and impact, currently made up of 4 talented professionals .

They are the force behind Echo Analytics’ brand visibility, demand generation, and strategic growth initiatives. From data-driven digital campaigns to thought leadership content and global event execution, the team plays a pivotal role in driving revenue and shaping Echo’s presence across key markets.

Your main challenge will be to own and scale multi-channel marketing strategies across Europe and the US, generating qualified leads and supporting growth through data-driven, impactful campaigns. You will have end-to-end ownership of campaign strategy, paid media, website optimization, and cross-functional alignment with Sales, Product, and Customer Success.

As such, your main responsibilities will be:

  • Design and execute integrated demand generation campaigns across EMEA and North America
  • Own paid media strategy and performance marketing across LinkedIn, Google Ads, and programmatic platforms
  • Optimize Echo’s website (Webflow) for UX, SEO, and lead conversion through testing and experimentation
  • Manage campaign planning and execution across the full marketing funnel, including ABM and lead nurturing
  • Align closely with Sales and Product teams to drive MQL quality and conversion to revenue
  • Lead content strategy for digital channels: social media, landing pages, email, and gated assets
  • Analyse and report on marketing performance, campaign ROI, and KPIs
  • Plan and execute marketing-led events, webinars, and partner collaborations to increase brand visibility
  • Manage HubSpot campaigns, segmentation, and automation workflows

What we’re looking for:

  • 5+ years of experience in B2B marketing within a data, SaaS, or analytics-driven environment
  • Fluency in English
  • Proven success managing multi-channel campaigns across EU and US markets
  • Strategic mindset combined with hands-on execution across digital tools and platforms (Webflow, HubSpot, Google Ads, LinkedIn Campaign Manager)
  • Hands-on experience with marketing automation and CRM platforms, ideally HubSpot.
  • Experience in performance marketing and campaign optimization (SEO, SEM, A/B testing)
  • Ability to align with Sales, Product, and Customer Success on growth and revenue objectives
  • Comfortable managing multiple projects in a fast-paced, scale-up environment
  • Excellent communication and project management skills


Why us?

  • 🌎 A great diverse and international team based in Paris (25+ nationalities!)
  • 🚀 Impact and ownership mindset: at Echo we encourage everyone to take ownership of their projects
  • 🎇 People first company: without our people we have no business, we have dedicated a People Manifesto to them
  • 🌆 A contemporary office space in central Paris with a rooftop to admire the view
  • 💻 Hybrid remote policy
  • 🥘 Free coffee, snacks on top of your lunch voucher card (Swile, 10€/ working day)
  • 🏥 Healthcare insurance

Still hesitating or feeling like you don’t check all the boxes? We encourage you to apply anyway! 🙂

Best case scenario: we start an incredible collaboration. If not, you only invest a few minutes towards your application. We promise, you won’t regret it!

We are committed to providing equal employment opportunities regardless of gender, sexual orientation, origin, disabilities, or any other traits that make you who you are.

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