Reporting directly to the Director of Marketing, you will work in a dynamic international environment alongside all members of the corporate marketing team, based in Paris. By joining Veesion, you will be tasked with bolstering our lead generation and management strategy in a rapidly growing market. Your missions will include:

Growing our Traffic & Lead Generation

• Manage our SEM (SEO, SEA), Social Ads, and Retargeting strategy, ensuring cost-effectiveness. Brief new content to drive traffic.

• Optimize our conversion rate on the website, landing pages, and blog (Free Trials and Demo Requests).

• Oversee freelancers and agencies as needed (SEO/SEA and Dev Agencies).

Optimizing our Lead Management

• Monitor our Marketing automation tool (Hubspot).

• Enhance our database segmentation strategy. Expand our new buyer persona database.

• Oversee our lead scoring (MQL, SQL) and launch new nurturing campaigns and engagement scenarios to boost qualified leads.

• Refine our outbound marketing strategies**,** particularly cold emailing, by developing targeted, personalized campaigns that resonate with our identified buyer personas. Test and optimize these approaches to improve open rates, engagement, and conversion.

• Analyze and share top opportunities with our sales and partnerships teams.

Cross-Team Collaboration and Performance Reporting

• Work closely with a Growth Engineer on the RevOps side, especially to enhance our lead qualification processes.

• Optimize our marketing team KPI dashboards and provide periodic reports to top management, incorporating metrics that reflect the effectiveness of our strategies.

• Develop proactive collaboration with our content, event, and partnership managers, ensuring outbound strategies are well-integrated with overall marketing objectives.

• Use data to challenge the performance of teams and agencies, particularly focusing on the efficiency and ROI of our marketing campaigns.

Our Growth Marketing Stack

(The stack is open to review and optimization in collaboration with the RevOps team, and we need a Power user for tools indicated with a *)

• Analytics: GA4*

• Reporting: Google / Hubspot*

• Email & CRM: Hubspot*

• Ads: Google Ads / LinkedIn Ads / Meta Ads*

• SEO: SEMrush* / Google Search Console / TextOptimizer

• CMS: Wordpress

• Outbound: Lemlist / Sendgrid (Twillio)

• Global Organization Stack: Slack / Notion / GSuite

Your Profile

• Minimum of 4-5 years of experience in Growth Marketing, preferably in a B2B tech (SaaS) environment.

• Fluent in English.

• Strong cross-functional and team collaboration skills and proactivity.

• Exceptional communication skills, demonstrating a clear understanding of business objectives and strategies.

• Demonstrate autonomy and decision-making capabilities, in addition to collaborative skills with technical profiles.

• Proficiency in marketing/automation tools and CRM systems

🤙 Why Join Veesion?

By joining our team, you’ll be part of a fast-paced, innovative environment where your work directly contributes to transforming retail security. We value collaboration, creativity, and a drive to make a difference.

Benefits

• Competitive compensation.

• Performance bonus.

• Health Insurance since day one in the company.

• Joining a company that fosters diversity, equity, and inclusion.

• Work with a motivating team in a very dynamic working atmosphere.

• Possibility of gaining skills and responsibilities quickly.

• Flexibility & work/life balance.