Mission

North Star of the Marketing department is to generate a maximum of leads respecting our max CAC.

As Acquisition Manager, your role is to:

1. Drive paid campaigns (sea, social ads)
2. Manage email campaigns & workflows (cold email, nurturing campaigns)
3. Improve conversion (lead magnets, landing page, funnels)

Objective: change the daily lives of 100,000 nonprofits managers globally

Today, we already serve 30,000 nonprofits of all types: sport, culture, business, social justice, education, environment… Our goal tomorrow: 100,000 on our main markets: France and the US.

Optimize existing campaigns to reduce our CAC

• 2 markets : FR & US

Find new opportunities on different channels

• SEA (adwords, bing)
• Social ads (facebook, instagram, linkedin)
• Cold email
• Others (be creative!)

Improve workflows strategy

• From leads to trial
• From trial to demo (or from free plateform to online payment)

Manage 1 intern

Organization

As a member of the Marketing team, you will report to the Head of Digital/Growth and closely work with different teams & people:

• Inside sales team
• Network deployement team
• Product and Product Marketing team members: Bertrand, Alvina, Bérénice, Louise, Corinne
• US team

Location

We have 2 offices: one in Paris, one in Marseille.
This job offer is available for both offices.

This job is definitely for you if:

• You had a first successful experience as Acquisition Manager, ideally in SaaS industry, at least during 2 years
• You have writing skills in French and English
• You have a pirate mindset: test & learn lots of ideas quickly without perfection (i did’nt say dirty ;-))
• You love the “Growth Marketing” book by Yann Leonardi

Soft skills

• Thinker+Doer (e.g.: i think about an idea and i can put it live by myself)
• Copywriter (e.g. be able to find the good words for each channel without mistake)
• Energy and smile
• Team player
• Eager to learn, grow & improve yourself

Hard skills

• Adwords
• Facebook ads
• Cold email tool (lemlist, woodpecker, sendinblue)
• CRM software (hubspot, intercom, active campaign, plezi…)

• 30-minute discovery call with David
• 1st interview + usecase with David & digital team
• Meeting with team leaders from other team: product, data, sales.
• Meeting with CEO
• Share a casual moment with the team

Some steps might be done in a row.