Maki’s Go-To-Market team is defined by a strong sense of ownership, high velocity, and a culture of pushing boundaries. This performance-driven department manages the entire sales cycle – from initial lead generation and opportunity creation to closing deals . It targets an ideal customer profile (ICP) of companies dealing with high volume of applications (100,000+ / year).
The GTM team’s structure includes a Business Development Representative (BDR) function spearheading pipeline development and an Account Executive (AE) function focused on closing deals, all supported by Growth Managers, Marketing and Revenue Operations resources. This high-performing, ambitious group operates with clear alignment to Maki’s strategic business outcomes, consistently pushing to exceed targets and drive the company’s growth.