💼 8+ years preferred
🎓 Master’s degree in Business, Sales, Marketing, or equivalent is required
💰 Salary: €70k – €80k gross per year, depending on experience
📍 Paris
🏠 On-site or hybrid (2–3 days of remote work per week)

🌍 Lucca is going global! For this role, fluency in both English and French is required (listening, reading, writing, and speaking).

Discover what we do at Lucca

At Lucca, since 2002, we’ve been designing an HR platform that simplifies daily life for HR teams, employees, managers… basically, for everyone. Thanks to our suite of software, we automate internal processes to give companies back their time: fewer tedious tasks, more energy for what really matters.

Today, we are over 800 Luccasians spread across Paris, Nantes, Marseille, Barcelona, Munich, and Geneva, and more than 10,000 clients already trust us. And to keep growing, we need you.

What about your future team?

You will join the Marketing department, which brings together the Communications, Content, Creative Studio, Marketing Intelligence and Performance Marketing teams.

The Performance Marketing sub-team, made up of 19 people, is responsible for driving high-impact marketing levers to accelerate growth and maximize customer value. It works closely with the other marketing teams as well as Product, Sales, and Customer Success to deploy innovative, data-driven strategies.

Let’s get specific: what will you do?

As Head of Customer Marketing, you are the driving force behind our cross-sell strategy. Your goal is to maximize the value of our base of 7,000+ direct customers by helping them discover the full richness of the Lucca ecosystem.

Your main challenges:

• Strategy & Vision: You design and lead the overall cross-sell marketing strategy to turn single-product customers into multi-module users (up to 15 modules per customer).
• Segmentation & Data: You identify opportunity signals and segment our base to offer the right product, at the right time, with the right message.
• Unified Customer Experience: You build a seamless customer journey, making smart trade-offs between usage (adoption) and sales opportunities to maximize Lifetime Value (LTV).
• Team Alignment: As a true conductor, you work hand-in-hand with Marketing, Sales, Customer Success, and Product.
• Product-Led Growth (PLG):You influence the Product roadmap to embed cross-sell natively in the interface (in-app) and streamline the user experience.
• Management & Scalability: You manage a team of Marketing Managers and put the tools and processes in place to measure the impact of your actions on NRR (Net Revenue Retention).

Sounds like you, doesn’t it?

❏ You graduated from a top business school or an equivalent university program.
❏ You have 8 to 10 years of experience in B2B SaaS, ideally in fast-growing (scale-up) environments.
❏ You have a proven track record in Growth, Lifecycle, CRM, or RevOps marketing, with solid experience generating expansion revenue.
❏ You master Product-Led Growth (PLG) and sales-led strategies, and you can navigate between them to maximize commercial performance.
❏ You have worked in multi-product environments, and you can handle complexity while coordinating complementary offerings.
❏ You are comfortable in a scale-up or hypergrowth context, where agility and rapid adaptation are key.
❏ You are metrics-driven, with a rigorous approach to analyzing and optimizing every growth lever.
❏ You can lead cross-functionally, effectively influencing product, sales, and technical teams toward shared goals.
❏ You are a builder, with strong product intuition, expertise in marketing automation, and a strong bias for action and rapid experimentation.
❏ You have at least 2 years of experience in team management, and proven ability to develop your team members.

And now, the moment you’ve been waiting for: the hiring process

Step 1: Phone interview with Marion (Recruiter) (45 min)
Step 2: Manager interview with Quentin (Performance Marketing Director) (60 min)
Step 3: Case study and skills assessment and meeting part of your future team (60 min)
Step 4: Final Talk – presentation on a subject of your choice in front of a panel of Luccasians (45 min)