• Application mobile, Marketing / Communication, Santé
  • Paris
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Past and future

Their story

Their story

WeWard is a French startup based in Paris, founded in 2019 by four engineers. It now has 26 employees working to build the app that motivates over 10 million users to walk every day through a reward system. On average, a WeWard user increases their walking time by 24%. The application is available in 7 European countries and also in Japan and the US.

WeWard is growing at double-digit rates every month and has already reached profitability in 2022. Its benevolent business model has already enabled it to donate more than €4.5 million to its users and €600,000 to charities.

20 millions

people we motivate to walk

9 countries

in which the app is available


increase in walking time for one person

4,5 millions euros

rewards to our users for their steps

610 000 euros

donations made to charities to date (July 2022)


profitability achieved after less than 2 years of existence

Their vision

Our vision: To make walking a part of everyday life for as many people as possible around the world, whatever it takes!

Walking is at the heart of three positive benefits. Firstly, it is a vector of health that is accessible to all. It is an environmentally friendly means of travel that replaces many carbon-intensive trips. Finally, it is a social activity that connects people with their local community.

For these reasons, WeWard wants to promote walking by creating powerful motivational factors.

Their vision

Company values

Our vision: To make walking a part of everyday life for as many people as possible around the world, whatever it takes!

Our values: S.T.E.P.S - Succeed Trust Explore Progress & Smile

Although the ambition and determination of our employees are essential factors for success, it is by working as a team, in good humour, with confidence and without micro-management that we wish to develop.

We operate on a test & learn model. Each employee can experiment with new strategies, implement new practices and explore new solutions. The main thing is to persevere and progress!

Commitments and CSR

By becoming a mission-driven company that promotes walking, WeWard directly addresses three of the Sustainable Development Goals set out in the UN Agenda 2030:

  • Health and well-being (SDG 3): walking reduces the risk of cardiovascular disease
  • Fighting climate change (SDG 13): walking is the least polluting way to travel
  • Sustainable cities and communities (11): walking favours the local economy Our benevolent redistribution business model is part of an eco-responsible approach. More than 4.5 million euros have been distributed among our users and 600,000 euros to charities.


The 600,000 euros that we have paid to charities have made it possible to:

  • rehabilitate a school in Nigeria to give children access to education
  • plant 200,000 trees in deforested areas and thus give employment to local people in extreme poverty
  • provide medical and material assistance to victims of the Ukrainian conflict
  • and many other projects...

Because a picture is worth a thousand words, discover the children's reaction when they returned to school.