Vestiaire Collective is looking for a Head of PR and Communications.
About the role
Reporting to the Head of Global Marketing, as the Head of PR & Communications, you will be responsible for setting up the PR vision and strategy across markets. You will be in charge of establishing and maintaining relationships with consumer, community, and trade groups by delivering press releases and other media communications, responding to requests for information and press conferences.
What you’ll be doing
PR and media strategy
- Build up and implement a long term external PR & communications strategy globally across the corporate, consumer and trade angles that is aligned with global and regional strategies
- Create and manage the PR & Communications calendar in line with the global marketing calendar, helping to ensure timely execution of all activities
- Create the platform PR strategy with main messages and key talking points - ensure all stakeholders embrace these key talking points
Communications
- Corporate communications: lead and execute all global communications activities, including executive profiling and corporate storytelling.
- Consumer communications: lead and execute consumer PR campaigns, pitching community stories across the market
- Trade communications: build Vestiaire Collective profile as a leading second-hand fashion resale platform to brand and marketing trade audiences
- Oversee the delivery of written and visual PR content: press releases, statements, video and infographics
- Executive communications : manage co-founders, CEO, C-level and executives external presentation and speaking opportunities: management and preparation for media appearances, media interviews, conferences, etc.
Reputation and crisis management
- Anticipate any reputation issues for the brand within the PR environment
- Be a core stakeholder of the crisis management cell to handle all external communications to minimize impact on the brand reputation and image
Media ecosystem innovation
- Seek for brand new media PR platforms and partners to collaborate with, responding to our younger and millennial and gen-z target audience
- Work proactively to identify opportunities and secure positive coverage through features, new stories and product placement across all target media.
- Stay up to date with PR, fashion & industry trends and best practices
KPIs, reporting and data research
- Oversee the delivery of qualitative PR coverage to drive SEO traffic
- Measure and produce reports on PR KPIs and each PR campaigns: monitor key PR KPIs: SEO score, SEO links
- Deep understanding of consumer marketing, you will work closely with the Head of Brand and Consumer Insights manager
- Constantly research and compile key PR data related to our company’s pillars to support external communications
Management
- Lead the global PR team and collaborate closely with local PR talents to ensure PR strategy consistency across markets
- Inspire and engage local PR teams, develop specific support tools and document to allow a successful local PR activation
- Collaborate closely with SEO team to maximize link building opportunities
- Collaborate closely with the Employee Engagement team in charge of all internal communications
- External resource management - event agencies, artists and celebrities