At Sorare, we bet on passionate and innovative people! Are you looking for an empowering environment to grow professionally and personally? Join us in this tremendous adventure!

Our Mission

Sorare is a fantasy sports gaming experience and marketplace featuring officially licensed digital player cards. With Sorare you build legacy teams –  buying, selling, collecting and trading player cards -- and compete with them in free-to-play fantasy games to win rewards week over week and season over season, just like a professional sports owner.

Sorare is revolutionizing digital sports fandom, and now has over 3,5 million users across 180 countries. More than 300 iconic teams, clubs, and organizations including the Premier League, La Liga, Bundesliga, Serie A, MLS, NBA, NBPA, MLB, MLBPA, and many others have partnered with Sorare to build the next sports entertainment giant.

Our Journey

Sorare was founded by Nicolas Julia and Adrien Montfort in 2018 in Paris to bring sports fans across the globe closer to the players, teams, and leagues they love.

With 130-plus employees across France and US, Sorare is one of Europe’s fastest-growing startups and recently raised a $680 million Series B funding round from world-class investors including SoftBank, Accel, and Benchmark. Sorare also has athletes Serena Williams, Zinedine Zidane, Rio Ferdinand, Antoine Griezmann, Gerard Piqué, Blake Griffin, and Rudy Gobert among its investors, ambassadors, and advisors.

Our Values

• Own your game: Think and act like an owner, and expect your teammates to do the same. You are an “entrepreneur” empowered to make decisions and own the outcomes.

• Build with the fans, and for the fans: Have an obsession for high-quality user experiences. Engage our community with transparency to build trust and learn from the fans to deliver effective changes.

• Run fast: Take bold risks and outpace the competition in an ever changing environment. Have a bias for action (connected to team goals) and strive to ship and iterate.

• Have fun and bring joy: Sports have the power to unite people around the world, and as fans ourselves, we believe it is a privilege to work in this industry.

• Win as a team: We are all in this together as one team, win or lose. Inspire your teammates to always be better.

As the Head of Marketing, you will play a crucial role in building the Sorare brand, defining its message, and growing our user base. You will sit in the executive team reporting to the CEO.

You will bring Sorare’s vision of uniting people through sports and unlocking team ownership for fans to a wider group of sports fans all over the world. You will create positive relationships and engagement strategies with a wide range of audiences, including our community, influencers, ambassadors and partners. You will globally lead and scale the marketing team at Sorare.

Responsibilities

•  Formulate and execute comprehensive product marketing strategies to drive brand awareness and user acquisition within the dynamic and competitive landscape of mobile gaming

• Create and implement a highly effective influence and brand ambassador strategy to ship compelling and authentic content aimed at growing and fostering a dedicated community around the brand

• Provide senior and strategic marketing and brand leadership in a startup environment, exhibiting flexibility and creativity to achieve marketing objectives with constrained resources

• Develop and execute  innovative social media strategies leveraging robust partnership resources with a primary focus on maximizing app installs and optimizing user engagement

• Establish and monitor key performance indicators (KPIs) related to app installs, user acquisition, and retention metrics, providing actionable insights for continuous development

• Collaborate effectively with cross-functional teams, including product development, creative, and design, to ensure cohesive messaging and an exceptional user experience

Requirements

• 8+ years of experience in product marketing, with 4+ years of experience leading teams

• Proven track record as an effective senior product marketing leader at a mobile first and consumer-facing organization, ideally in the gaming industry  

• Exceptional leadership skills, showcasing the ability to thrive and lead teams in a startup environment while maintaining a strategic vision

• Extensive experience developing and implementing high-impact marketing strategies with proven success in user acquisition

• Excellent communication and collaboration skills to effectively engage with and lead cross-functional teams

• Analytical mindset, leveraging data-driven insights to refine and optimize marketing strategies

• In-depth knowledge of mobile-first gaming is preferred

• Deep passion for sports is preferred

• Excellent spoken and written communication skills in English

Our Hiring Process

• Step 1: Recruiter Screen (30 min)

• Step 2: Hiring Manager Screen

• Step 3: Case Study + Panel interviews

• Step 4: Reference Check & Offer

Sorare is an equal opportunity employer committed to an inclusive and diverse workplace. All applicants will be considered for employment without attention to: race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or any other basis prohibited by law.

As we are an international company, please note we speak English in the workplace. Please apply for the role with an English CV so we can process your application.