Why This Is Not Just Another BDR Role

For too long, the BDR role has been sold as a rite of passage. You grind through cold calls, you hand off to the Account Executive, and if you’re lucky, one day you get to be the AE. The BDR hustles. The AE closes. That’s historically been the deal.

We are not offering you that deal.

At Powell, you are not the AE’s support act. You decide where your time and energy go, within the ICPs and account priorities defined with Growth, the Head of Sales, and Head of Marketing. You work in close partnership with Growth Marketing to identify which signals matter and which conversations are worth pursuing. You own the sales intelligence layer of our Go-to-Market: account and buyer personas activation, intent signals, buying committee mapping, ABM playbooks…

You actively contribute to account strategy alongside AEs, bringing clarity on where to focus, what signals to prioritise, and how to approach each opportunity, not as a subordinate making a suggestion but as a trusted peer with a point of view.

This is both a strategic and an execution role. You will be hands-on every single day: prospecting, writing, calling, testing. But you will also be the architect of the growth machine that makes closing possible. The pipeline you build will shape the deals Powell closes in 2026, 2027, and beyond.

If you want a clear ladder with a safe rung to stand on, this is not it. If you want to leave a mark on how a company grows, from the very first touch to the signed contract and do it as a team, then this role was built for you.

You’ll be

• Mapping the landscape and conducting account research: identifying high-potential accounts within our ICP by combining CRM data, trigger events, and buying signals in close collaboration with Growth Marketing. You will be creating PowerMaps for each account. You are not chasing volume; you are targeting with precision.

• Running multi-channel outreach in lockstep with Marketing: executing structured, personalised campaigns across email, LinkedIn, and phone; 20+ touchpoints per account, coordinated with your growth marketing counterpart and, when relevant, social media and field marketing teams. You do not prospect in a vacuum. You prospect as part of a system.

• Engaging the buying committee: reaching multiple stakeholders (multithreading) within the same account simultaneously, with messaging tailored to each persona. Our buyers are Heads of Internal Communication, CIOs, and HRDs, people who expect strategic, value-led conversations. You build long-term relationships, not pipelines of one-shot emails.

• Building your social selling presence: developing your personal LinkedIn brand and contributing to Powell’s visibility through content creation, community engagement, and personalised outreach. Not mass DMs. A real thought leadership and expert presence that makes people stop scrolling, learn, and engage. You find the right hook, the right timing, the right reason to reach out, and you use it to keep momentum alive within an account.

• Architecting the handoff: working hand-in-hand with Account Executives to ensure seamless transitions from prospecting to discovery. You are a builder, not a lone operator.

• Building the data foundation: meticulously tracking all activity in HubSpot, Dynamics, and Lemlist so that everything you build is traceable, measurable, and transferable.

You are

• Fluent in French and English: you will be spearheading BDR initiatives across Western Europe (France and Benelux).

• A system thinker and builder: you see how the pieces connect. You anticipate friction before it creates problems. You build systems that hold over time, not just for the next quarter. This is our number one criterion. You enjoy being hands-on while maintaining a long-term strategic vision.

• Obsessively rigorous: you keep your CRM clean. You document your playbooks. You build things properly, not because someone is watching, but because you know that a messy foundation cannot scale.

• A natural communicator and relationship builder: you are confident and credible with senior stakeholders. You can hold a conversation with a Head of Communication or a CIO without losing the thread or the room. Your credibility is not just about experience; it is about how you show up.

• A narrative thinker: you know how to find the right angle to make something genuinely interesting, even when that something is an intranet. You write content or speak in a way people actually want to keep reading or listening. You create legitimate reasons to re-engage accounts and keep conversations moving forward to keep momentum.

• Resilient and collaborative: long cycles test patience. You do not burn out after three months of silence from an account. And you do not work in a silo. At Powell, teams support each other without being asked. That is the culture.

• Audacious and curious: you go after what you do not yet know how to do. You are not afraid of the phone. You read, test, learn, and bring new ideas to the table, even when no one asked you to.

• Tech-savvy and strategic: you stay current on AI, sales, and marketing and sales tools, and you get excited about them. But you do not chase shiny objects. Every tool or process you recommend is grounded in real use cases. You know the difference between innovation and noise.

Must-haves

• Proven experience in B2B SaaS enterprise sales with long, complex sales cycles, nurturing multiple stakeholders over 12 to 24 months.

• More than three years of experience building or co-building a modern outbound engine from the ground up, not just executing existing playbooks. A strong curiosity and grasp of merging GTM systems, the latest sales tools, and solid AI literacy is essential. We’re not looking for a 2023 playbook that is obsolete in 2026, but for someone operating with what works in 2026 and anticipating and testing what will work in 2027 and ahead.

• A background where cold calling is a core, valued practice

• Some experience leveraging LinkedIn as a prospecting and relationship-building channel (outreach, community engagement, or content creation). A strong personal brand is a significant plus,  building an allbound system around it even more so.

• A genuine talent for the BDR role: building relationships while generating pipeline, with a customer-centric, value-driven, consultative approach.

We have designed a transparent, 4-step process. Everything is shared upfront, including practical exercises.

• HR interview (30 minutes)

• Sales interview (45 minutes)

• On-site case study including: • Prospecting methodology • Cold call roleplay • LinkedIn post creation

• Final interview with the CEO