Libeo is looking for a seasoned Head of Content & SEO to define and execute our global inbound marketing strategy. You’ll be responsible for boosting our traffic and inbound lead generation through an ambitious content delivery plan : blog posts, white papers, infographics, customer stories, videos, webinars, and other creative initiatives. Key responsibilities include:

1/ Build a Content strategy and production plan designed for lead gen, conversion & nurturing

• Define our editorial policy (tone of voice, key topics) consistent with brand guidelines
• Develop a structured operational plan based addressing each step of the conversion funnel
• Define formats that will deliver the highest results be it blog posts, ebooks, infographics, podcasts, videos …
• Oversee content produced globally and ensure consistency with global brand guidelines
• Set up goals and priorities for the team and agency, be accountable for deadlines and quality
• Develop a playbook for sharing content on all available channels (newsletter, social posts, automated emails)
• Produce and localize high-quality content in French, from blog posts to ebooks to sales docs
• Manage external freelancers, agencies, and budgeting for all content initiatives

2/ Manage our SEO strategy to maximise qualified inbound traffic

• Define priority keywords based on competitors benchmarks, volume analysis, and opportunities
• Manager the SEO agency : follow up on action plan, goals to achieve and animate the strategy
• Integrate SEO challenges into the global Content plan
• Follow closely on KPIs (engagement, conversion, rankings), learn, iterate and report to the team

Libeo is on a fast-growth path and you’ll have the opportunity to take on a key role in the organization and actively contribute to our brand image and lead generation through impactful content. You will have the opportunity to hire and build a team based on proven results.

• +4 to 5 years of experience running content strategy & production in a tech company or agency
• Strong understanding of SEO challenges and agency management
• Experience in addressing SMBs is a prerequisite
• Excellent academic background and/or experience in tier-1 environment appreciated
• Project management skills : ability to prioritise and deliver qualitative work in a short time frame
• Impeccable writing and attention to details