Ipsos Creative Excellence are the communication experts who combine art, science, and knowledge helping our clients achieve their business goals and ensuring their advertising is delivering the right return on investment.

We cover the entire creative development process from early creative ideas or routes to evaluation of execution and monitoring of advertising in-market.  Our focus is to nurture and enable great creative, by applying our proven Misfits Mindset.

If you are interested in joining the Misfits at Ipsos – this is the job for you.

Creativity in advertising is never boring and a great deal of fun.  Our approach to things is a little bit different to the regular red, yellow and green of market research: we celebrate uncertainty.  We encourage our clients to avoid the shackles of safe and ordinary.

Our belief is built on several decades of work in the advertising industry and our latest publication, Misfits (Misfits | Ipsos), is a great example of how we demonstrate how advertisers can trust in a Misfits Mindset to pursue the extraordinary bringing more business value.

Who we are:

We are a legendary team of intellectually curious, creative, and highly skilled advertising experts, who are passionate about all things relating to creativity in advertising.

We are successful when our clients are successful, and we partner with them to really understand their business issues, ensuring we live up to our name by delivering excellent work that helps our clients maximise the impact of their marketing efforts and budget.

We work with the most famous brands and companies on the planet.

Our galaxy of stars around the world are highly supporting and collaborative – we believe in the power of the collective, which is built on a foundation of respect and passion to boost our knowledge.

Creative Excellence at Ipsos has a gallery of thought leadership from around the world and is proud to be partnering with industry-leading organizations and associations to champion and celebrate effective creativity.

What we do:

The Creative Excellence Service Line helps our clients attain best-in-class advertising that drives business results.  We do this by aiding Creative Development (help with creating advertising), Creative Assessment (help with assessing advertising and providing guidance to optimize it) and Creative In-Market (ad tracking once the advertising is launched).

Beyond the day-to-day, Creative Excellence periodically publishes thought leadership within the industry to showcase innovative ideas, insights, and point of views on a range of topics.  Some examples include Advertising on TikTok, Super Bowl Awards, Sustainability, Representation in Advertising, Cultural Relevance and more.  We also have incredible industry partnerships with the ARF, ANA, The Female Quotient, SeeHer, Effie, and Contagious.

What makes this role important at Ipsos?

Are you a transformational leader who is intellectually curious, highly collaborative, deeply creative, and results driven?  Then Ipsos may be your new home.

We leverage data to deliver groundbreaking insights to assist clients in making faster, smarter, and bolder business decisions.  Ipsos is one of the world’s largest market research companies with a mission to provide true understanding of society, markets, and people and has been recognized for the past three consecutive years as the number 1 Most Innovative Market Research Company by the GRIT Top 50 report.

We have an exciting Service Line Leader opportunity, with a focus on Creative Development, Assessment (Testing), and In-market (post-testing).  In this role, you will report to the Deputy General Manager and contribute to the vision and strategic plan for a portfolio of activities, as well as managing a team of 30 people.  You will also have a seat at the table to shape the global agenda for the Creative Excellence business.  A passion for advertising, creativity, and curiosity is a must.  You will leverage your deep industry knowledge and network to scale our business even faster, identify opportunities for strategic acquisitions, attract the very best talent and accelerate our growth by delivering measurable client business impact and a best-in-class employee experience.

If you are passionate about making true client impact, have a track record in driving strategic growth, proven success in building high performing, diverse A-teams, and can motivate and engage talent to reach their highest potential - then you should not miss this opportunity.

What you can expect to be doing:

TALENT GROWTH & TEAM MANAGEMENT

• Personify the One Ipsos model to work in close collaboration with the other Business Lines, Operations, and Support Teams to maximize our overall France and Global company success.

• Role model our leadership behaviours and Ipsos Values (Integrity, Curiosity, Collaboration, Entrepreneurial Spirit, Client First), to develop our next generation of leaders through continuous coaching and development to ensure continuity in succession plans for critical roles.

• Build a continuous pipeline of A-players as potential candidates for the most critical roles to strengthen our critical talent capabilities for our future.

• Communicate and engage with employees at all levels to inspire and create confidence.

• Partner with HR on leading organizational change and activating employee engagement strategies.

CLIENT GROWTH

• Plans and effectively executes a programmatic approach to grow our business.

• Create account growth strategies for key clients that will drive revenue year over year via repeat business.  Prioritize client relationship efforts with the greatest ROI, strengthening ties with influencers/decision makers within client organizations.

• Design and deliver scalable sales enablement programs to effectively position our creative capabilities with clients and prospects.

• Oversee and ignite major proposals and opportunities for new creative research programs, ensuring they are thoughtfully designed, competitively priced, and effectively pitched to clients for high win rates.

• Collaborates with other service lines and Ipsos’ Client organization, to position our offering in a more integrated and coordinated way and to address C-Level clients’ end-to-end business problems, in a differentiated way vs. our competitors.

OFFER & DELIVERY

• Deploy existing global services in creative excellence and help to optimize solution design and delivery—as well as support development of new solutions in collaboration with leading edge clients and the global services line team to create future-proofed, highly differentiated offerings and scalable capabilities.

• Identify opportunities to remove complexity, drive efficiency, and increase profitability to fund innovation for accelerated growth.

• Be a brand ambassador representing Ipsos externally at conferences, networking events and in the media (UDM, AACC, Effie partnerships) along with your senior leadership team.

• Enhance strong, differentiated market presence with team visibility, thought leadership, market superiority.

This might be the job for you if you have:

• Minimum 15 years’ experience including: 

o   Client relationship management 

o   Business strategy and growth planning  

o   Extensive people management  

o   P&L management / responsibility

• Success in a general management role of similar size and scope 

• Strong team leadership skills with experience in mentoring and developing leaders and their teams

• Deep experience and understanding of market research (qual and quant), specifically advertising research or strategy.  Experience in a range of industries, clients and programs a plus.

• Experience in financial management, financial reporting, and forecasting

• Business development, pricing, RFP and pitch review skills  

• Exceptional client service focus with the ability to confidently act as a trusted advisor/partner with executives and client contacts

• Ability to innovate and implement creative business solutions for growth and development

• Ability to think strategically in terms of clients’ business, as well as opportunities for Ipsos to grow its business

• Highly motivated, self-directed and possess a driven personality capable of working within tight deadlines

• Excellent interpersonal skills and a collaborative management style 

• Superior organizational skills, including ability to manage and delegate work effectively, attention to detail & demonstrated commitment to the accuracy and completeness of information

• Ability to prioritize based on scale of impact

• Excellent written and verbal communication skills in addition to well-developed interpersonal and presentation skills 

• Passion for advertising, Subject Matter Expert

• French and english