Role Description:

Reporting directly to the Chief Product Officer and with a global view on Marketing, the Product Marketing Manager will play a key role in driving strategic go-to-market initiatives, supporting product positioning and managing our communication and branding.

Key Responsibilities:

Product Marketing:

• Define product positioning, messaging, and value propositions based on market research and customer insights.

• Collaborate with Product Managers to understand product roadmap and translate features into customer benefits.

• Conduct competitive analysis and monitor industry trends to inform positioning and differentiation.

• Enable the sales team with effective sales collateral, battle cards, training sessions, and demos.

• Create compelling campaigns, assets, and thought leadership.

• Own product marketing metrics such as adoption rate, feature usage, customer retention, and NPS.

• Collect and analyze customer feedback to inform product development and future marketing initiatives.

Event and branding/ communication:

• Develop a communication plan to promote the events and measure the impact.

• Manage the organization and promotion of the different events.

• Social Media management

Who are you ?

• You own a bachelor’s degree in Marketing, Business or related field.

• You have a minimum of 5 years of experience in B2B product marketing for technology products, preferably within the cybersecurity sector.

• You demonstrate a proven ability to craft compelling messaging and execute successful product launches.

• You value the strong collaboration with cross-functional teams.

• You have excellent communication skills in both English and French, written and spoken.

• You have a creative mindset, with a drive to explore innovative channels and approaches.

• You have strong analytical abilities, with a focus on identifying signals and metrics that can be translated into actionable KPIs.

• If you have some experience in Identity and Access Management (IAM)