E-Category Manager TEAMSPORTS- VOLLEY / RUGBY/ HANDBALL & OTHER TEAMSPORTS

CDI
Wattrelos
Salaire : Non spécifié
Télétravail non autorisé
Expérience : > 2 ans
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Decathlon
Decathlon

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Le poste

Descriptif du poste

TEAMSPORTS is the universe at Decathlon, regrouping football, basketball, volley-ball, handball,  rugby , baseball, American football, cricket, field hockey and adapted sports

Inside of the Teamsports universe we have regrouped the following sports together: Volleyball, Rugby, Handball, Baseball, American Football, Field Hockey, Cricket & Adapted Sports. This grouping is based on the strong link between these sports and the club. The sports also share numerous  user needs especially around player protection & injury prevention. We aim to serve our users with an efficient offer for each sport and through innovation that shall solve the pain points of each sport. All of our sports are concerned by markets that are digitally dominated so the ground is fertile to rapidly grow our digital market share.

In our strategy, digital distribution channels will represent 30% of our business by 2026. It represents a massive growth of digital in the coming years. Strongly linked with IT teams and Decathlon United ecommerce teams, we will support countries in their mission to sell products online.

Our ambition is important and digital growth is key to success. That’s why we are looking for a category manager for e-commerce offering to join our digital team.

As E-Category manager in the Multi-teamsports commercialization team, you will be responsible for the definition & distribution of Decathlon commercial offer via online channels.

RESPONSIBILITIES

1/ DEFINE AND ANIMATE THE BEST PRODUCT OFFER FOR MY SPORT 

  • Develop and execute category strategies aligned with sports, digital commerce strategies and decathlon project.

  • Co-build the business plan. 

  • Optimize product assortments. Define the digital range offer in collaboration with marketplace teams.

  • Ensuring that my category offering meets decathlon's sustainability challenges.

  • Co-Build the best Europe product catalog with offline team support and other brands.

  • Define and animate range review and product trainings. Monitor customer reviews.

  • Communicate offering catalog to countries through trade show.

2/ MAKE VISIBLE THE CATEGORY OFFERING IN THE FOLLOWING COUNTRIES

  • Determine the most effective ways to showcase products within each category, including product placement, imagery, and descriptions. 

  • Create tree-structure in collaboration with local teams, digital product managers, SEO and UX experts

  • Give guidelines to optimize product listings and product pages for search engine visibility 

  • Own the product page process and efficiency : content creation, taxonomy, comparator management.

  • Work closely with teams such as commercialization, marketing, digital product teams, to execute category strategies effectively. Collaborate on initiatives such as new product launches, website enhancements, and promotional events to drive overall business growth.

3/ MANAGE AND MONITOR THE WORLDWIDE DIGITAL PERFORMANCE OF MY SPORT(S)

  • Monitor inventory levels and product performance.

  • Monitor pricing trends and competitor digital activities to give recommendations on price adjustment.

  • Build and provide product promotion plans for digital commerce.

  • Use digital analytics tools and reporting systems to track worldwide performance metrics (sales, conversion rates, traffic, and customer engagement). Generate regular reports and insights to inform decision-making and identify areas for improvement.

  • Keep abreast of industry trends, best practices, and emerging technologies related to e-commerce, online retailing, and category management.


Profil recherché

Background :

  • Business degree (Master/MBA)

  • At least one successful ecommerce experience

Technical skills

  • Products management (offer selection or purchasing)

  • Product information & treeview management

  • Economical performances analysis

  • Traffic performance and visitor activity & insights - Google analytics,  AT internet/ Piano,...

  • Knowledge of external tools for offer analysis  is a plus (ex : Edited,...)

Soft skills : 

  • Has a good knowledge of sport ecommerce. Knowledge of at least 1 of the sports concerned by multi teamsports is a plus

  • Can switch from acting for daily business to building future strategy (and vice versa)

  • Has Leadership skills: able to drive international teams in passing the sense, federating the team in a network mode. Has the ability to collaborate across functional links (and non hierarchical).

  • Has Strong aptitude for problem-solving, decision making through data analysis and troubleshooting issues with the ability to organize and prioritize work

You will integrate an English spoken work environment. A Good level of spoken and written English is required for this position.

You are known and reputable in having the above skills. Your professional path is a rich experience to bring to our team. You love teamsports and are a team player.

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