As the Direct to Consumer (DTC) Global Marketing Lead, you will drive the global consumers marketing strategy and execution for our probiotic Saccharomyces boulardii CNCM I-745.
Biocodex is a French family-owned pharmaceutical company headquartered in Gentilly, near Paris, France. The company was founded in 1953 to develop and market the world's first probiotic yeast strain, Saccharomyces boulardii CNCM I-745®, discovered in 1923. Since then, Biocodex has evolved from a pioneer to a major international player in the microbiota realm. Meanwhile, Biocodex's R&D center has focused on the central nervous system, developing an orphan drug, DIACOMIT®. At the end of 2019, Biocodex pursued its diversification with the acquisition of Laboratoires Iprad, a pharmaceutical company specialized in woman's health.
Biocodex focuses its business on three main areas: Microbiota, Women's Health and Orphan diseases.
With more than 1,700 employees, Biocodex generated net revenues of above €567 million in 2023, including 33% in France and 67% internationally. The group is present in 115 countries through wholly owned subsidiaries in 16 countries and a network of distributors worldwide.
As the Direct to Consumer (DTC) Global Marketing Lead, you will drive the global consumers marketing strategy and execution for our probiotic Saccharomyces boulardii CNCM I-745.
This product is the leading probiotic worldwide, having been commercialized in 95 countries for over 70 years. Throughout this period, it has gained significant expertise and recognition among healthcare professionals, becoming the gold standard in its category. However, due to market changes and increasing competition, there is a growing need to directly address and engage consumers.
You will be responsible for creating and implementing comprehensive marketing plans that effectively engage consumers, drive brand awareness, and loyalty. This senior role requires a strategic thinker with a deep understanding of consumer marketing, consumer behavior, and the global OTC market.
Your missions
Your Profile
Required Skills and Competencies
Preferred Experience and Qualifications
Other Information:
Type of contract: full time - CDI
Desired integration date: as soon as possible
Work location: Gentilly (tram T3a - RerB - Metro 4 Mairie de Montrouge)
Perks & Benefits: 2 teleworking days per week, 70% Pass Navigo, profit sharing, etc.
Position open to people with disabilities
Why Biocodex :
Our four values are driving forces and bonds for all teams: we play collectively; we shape fair relations; we dare to innovate; we care for our ecosystem.
We cherish diversity in our teams and we want to build inclusive workplaces.
At Biocodex, our CSR approach is an holistic one to reconcile the « 4P's »: « People, Planet, Profit and Purpose ». Join us !
#BCDX1
Your Profile
Required Skills and Competencies
Preferred Experience and Qualifications
Other Information:
Type of contract: full time - CDI
Desired integration date: as soon as possible
Work location: Gentilly (tram T3a - RerB - Metro 4 Mairie de Montrouge)
Perks & Benefits: 2 teleworking days per week, 70% Pass Navigo, profit sharing, etc.
Position open to people with disabilities
Why Biocodex :
Our four values are driving forces and bonds for all teams: we play collectively; we shape fair relations; we dare to innovate; we care for our ecosystem.
We cherish diversity in our teams and we want to build inclusive workplaces.
At Biocodex, our CSR approach is an holistic one to reconcile the « 4P's »: « People, Planet, Profit and Purpose ». Join us !
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