Hi, we’re Back Market.
We’re here to help make tech reliable, affordable, and better than new. We're a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new.
Yep, you read that right. Turns out refurbished tech is way better for the planet than new. In fact, With every device purchased on Back Market, our positive impact on the planet grows. From our Customer Care representatives to our software engineer, every individual at Back Market cuts the planet — and consumers — a break. Our mission is simple: to do more with what we already have.
Are you ready to join us?
We're looking for a Global Social Media Creative Lead, to join our In-House Creative Studio as we continue to build Back Market’s mission-driven brand across the globe. Candidates are expected to work a hybrid work arrangement, committing to a minimum of 3 days per week on-site (Manhattan - Union Square). Due to a need for work during overlapping time zones with France, we are looking for candidates who currently reside in the NY Tri-State area.
WHAT IS THE ROLE?
Are you chronically online, but in a good way? Do you talk way too much about TikTok at parties? Do you have an unquenchable thirst to make things? Do you regularly write, design, shoot, edit and post your own content on social, and believe (humbly) that it should be in the MoMA? Can you provide oral histories of at least ten obscure memes/internet moments in history that 90% of people have forgotten about, and do you suspect the other 10% are just being polite by listening? Well you just might be our next Global Social Media Creative Lead!
You’ll be joining our Back Market’s In-House Studio Team, focusing on growing Back Market’s global brand via its social channels, and expanding our business and our mission across the globe.
In this role, along with being a creator of world-class content, you’ll be a key marketing leader and thought-leader at the company, in the areas of social media, visual creativity, brand storytelling, and also where culture is heading as a whole. You’ll take ideas from a brief, an insight, a product launch, or a simple moment of opportunity to a fully-excuted piece of world-class content, with your hands on the tools every step of the way.
You’ll be the go-to-person for insights on upcoming trends, rising conversations, and untapped cultural opportunities that could influence the business in myriad ways. You'll collaborate within an international team, including writers, art directors, social media professionals, producers—along with non-marketing partners from across the global organization—all of whom will be your partners in creative success.
KEY TO SUCCESS IN THIS ROLE
Exceptional skills in making things for social, with an emphasis on visual design and video creationThe ability to take a strategic business brief and translate it into a compelling and entertaining piece of social contentA quick mind and quick hands that can create real-time content that engages with what’s happening in culture A deep understanding of the social media (and wider global cultural) landscape, and where a brand does, and doesn’t, fit inA fluency in the differences between social media platforms, audiences, cultures and sub-cultures, and how to exist in eachStrong communication and collaboration skills, balanced with the ability to work autonomouslyThe desire to be a “maker” of things, with a strong sense of ownership and passion about your creative workStrong problem-solving skills and the ability to identify and break down barriers, and build strong relationships between teams across different disciples and different time zonesA strong POV as a leader in a team of other creators, strategists, and mission driven creativesPositioning yourself as a thought leader within the entire global organization, sharing insights, trends, and inspiration that can influence decisions for anyone who interacts with our customers and our brandStrong understanding of marketing and what it takes to succeed as part of a larger global marketing organizationEXAMPLE PROJECTS YOU MAY WORK ON INCLUDE:
Creating organic social media content, from concept to final execution, across all channels, including TikTok, Instagram, Twitter (sorry we’re still not calling it “X”) LinkedIn, and whatever comes nextCreating a wide range of content from:- Stories and content that ladder up to our global marketing campaigns- Serialized content that we can own and iterate over time - Educational content that empowers people to do more with their tech- Inspirational content that spreads our mission to reduce E-Waste- Quick-turn content that engages with real-time events- Proactive and innovative ideas that we haven’t figured out yetIdentifying new opportunities for the brand to expand its reach into new channels, new audiences, etc.Managing a growing team of social media creatives and setting them up for success in their roles, their missions, and their careersIdentifying and working with influential creators outside of Back Market in the spaces of technology, sustainability, and moreWorking with a cross-functional team of collaborators from varying backgrounds and disciplines, and using your core understanding of human consumers and human behavior to influence larger brand and company decisions - For example, anticipating the social media reaction to a new feature or a new announcement, and guiding the decision toward the most positive possible outcomeUsing your expertise in social media to influence areas outside of social media marketing, including:- Drawing upon trends and behaviors to influence features in the product- Identifying up-and-coming trends and conversations on social that may want to be engaged via PR and influenceWHAT ARE THE MISSIONS?
Take on the highly ambitious goal of greatly expanding Back Market’s social presence, social following, social creativity and global social relevancy as a key lever toward our goal of becoming a true cultural brandAnalyze, improve upon, and build new ways-of-working and operational structures to ensure that the social media team is working at its highest potentialBuild upon the strategies and rituals of an existing global social team to ensure that it’s working at its highest possible potentialDevelop ownable content stories and series that can be iterated on over time, and maybe even become famous ;)Creating a roadmap for how the social team can work more collaboratively as a global unit, and move more quickly in this fast-moving spaceEnsure a process for fluid interactions and execution between multiple teams and stakeholders, so information is shared and execution is flawlessUnderstand the “organic to paid” social model and develop content that can cross the border between bothScaling the way we create social media content (and storytelling as a whole) so global teams can easily and efficiently access and share resources Connect with every part of the organization, marketing and beyond, to supercharge the company mission through social To help transform Back Market into a household name that’s widely recognized, trusted, and admiredHelp expand and enforce the best practices for the entire global social team when it comes to quality of craft, efficiency of messaging, and channel-specific impactImpacting the company’s long-term vision to become a true cultural brand by being the go-to-resource for questions like “what’s happening in culture, where is culture moving, where should we go next, and how do we meet people with the right message, in the right place, at the right time.”WHAT ARE THE REQUIREMENTS FOR THE ROLE
Must currently reside in the NY Tri-State area, able to work a hybrid work schedule, and authorized to work in the U.S. without the need for sponsorshipMinimum of 5 years experience at an In-House team and/or Creative agencyA high level of craft in visual design for social mediaA high level of craft in video creation and editing for social mediaA high level of craft in strategy and concepting for social mediaExperience working in a global marketing team and with understanding and delivering against marketing strategies and goalsExperience partnering with external agencies and creatorsExperience in community managementExperience in tracking and reporting social media engagement and resultsExperience in trend spotting and trend analysisA friendly, enthusiastic, collaborative and ego-free attitude Strong portfolio demonstrating technical craft and creative edgeStrong project management and organization skillsOutstanding communication and collaboration skillsComfortable managing multiple projects simultaneouslyAbility to travel to EU for collaboration on projectsRECRUITMENT PROCESS
U.S. People Manager (30 - 45 min)Business Screening - Creative Director (1 hr)Internal Stakeholders Interview (1hr) - Creative Operations Senior Lead & Senior Lead CopywriterLeadership Interview - Executive Creative Director (1hr)BM Values Sabothire interview - VP of Brand & CMO(30 min)This position has an estimated annual base salary range of $100k to $125k plus opportunities for equity. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to demonstrated skill set, years and depth of relevant experience, and some role-dependent factors. We welcome direct conversations with each candidate about compensation in all of our initial calls.
This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Additionally, the job responsibilities may change at any time as necessitated by business demands.
WHY SHOULD YOU JOIN US ? ✌🏼
At Back Market, we’re committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives — it’s one of the reasons we’re such a high-scoring certified B Corp company (93.2).
No matter your role and seniority level, you’ll enjoy impact-driven work with hands-on career development in an innovative, driven, and fast-paced environment — with benefits to match, like:
- A mission driven work environment where your day to day makes an impact on the planet. Seriously.
- Hybrid work environment, with 2 remote days a week and 1 remote work week per quarter, plus 3 flex days.
- Employee Resource Groups, including mentorship programs, comprehensive accessibility policies, and cultural competency training.
At Back Market, we strive to create a workplace that embodies the world we’re trying to change. We’ve embedded our diversity, equity, and inclusion principles into our DNA — from dedicated staff to employee resource groups to our company values.
We know that the perfect background for a role doesn’t mean the perfect fit — we encourage you to apply for a role even if you think you may not have all the qualifications.
If reasonable accommodations are needed for the interview process, please do not hesitate to discuss this with the Talent Acquisition Team.
