La Vie™ is here to change the world, one (plant-based) bacon strip at a time. We’re on a mission to revolutionize charcuterie and make plant-based eating irresistibly delicious, fun, and mainstream.

Already listed in most major French retailers and growing fast across Europe, we’re now accelerating our retail brand presence and performance in France, our #1 priority market.

We’re looking for a bold and business-driven Marketing Manager France – Retail Acceleration to take the lead on driving sell-out, awareness, and impact on shelves.

Reporting to the Head of Marketing France, you will own and execute our retail brand strategy, while contributing to cross-channel campaigns and innovation launches. You’ll be at the intersection of brand, business and operations, bringing our bold tone and strong values to life in-store and beyond.

🔧 What You’ll Do

🛒 Retail Brand Acceleration

• Build and execute the retail marketing strategy in line with brand and business goals.

• Own yearly planning for POS, promotions, field activations, and sampling.

• Collaborate with the sales team to optimize in-store visibility and drive retail velocity.

🧪 Innovation & Renovation Ownership (Innoteam)

• Be the business lead for all core range NPDs and renovations in France: positioning, launch strategy, toolkit development.

• Partner with Product, Studio and Sales to bring innovation to market with maximum impact.

📣 Campaigns & Brand Activation

• Co-lead brand campaigns execution across Media, PR, Social Media and Influence, alongside the Head of Marketing and creative Studio team.

• Ensure message consistency across all brand touchpoints – from TikTok to TV, and shelf to shopper.

📊 Performance Analysis & Strategy

• Lead the analysis of brand performance in retail using IRI, dashboards and P&L tracking.

• Translate data into clear, actionable insights to fine-tune activations and steer budget allocation.

• Build and present performance reports and recommendations to the wider team.

• Min 6 years’ experience in FMCG marketing, with strong retail and operational marketing experience in the French market.

• Proven track record of executing trade marketing plans (POS, promotions, sampling) and working with retailer panels (IRI, Nielsen, Kantar, etc.).

• Comfortable owning a P&L, managing budgets, and making data-driven decisions.

• You combine sharp strategic thinking with a hands-on “doer” mindset – you love building the big picture, but you also thrive rolling up your sleeves to make it happen.

• A proactive, creative and collaborative team player who thrives in a fast-paced, entrepreneurial environment.

• Passionate about purpose-driven brands that combine fun, food and impact.

You will have a first video call with the HR team and a second interview with your future manager, Manuela, Head of Marketing, followed by a business case in the office!

Have you proven yourself during these steps, and have your former managers confirmed that you’re amazing? AWESOME! 😃 → The final step is a quick meeting with our CEO.

What makes La Vie unique ?

🌱 Impact: We exist to put a happy end to animal-intensive farming. Waking up every day to save pigs and tons of CO2 is pretty darn cool.

🚀 Unique adventure: Our vision is to become by 2040 the largest pork brand on Earth… Without hurting a fly! We’ll achieve this vision and tackle all the challenges on the way in what will surely be your craziest professional experience.

💙 People-first: Everyone at La Vie is passionate, smart, and good-vibe. It’s pretty unique to feel you are only surrounded by people who truly care.

🌎 International environment: English-speaking and various nationalities.

👩🏻‍🔬 R&D + Innovation: expect to learn a lot and eat a lot of samples!

💡Opportunities to learn and Grow: training, learning lunch, regular Q&A sessions with our leadership, honest discussions about our company KPIs, monthly feedback sessions

♡ Values that brings us together : #Examplary #Ambition #Teamwork #Sunny

🤩 Trust: respect and transparency from everyone.

🥳 Weekly afterwork drinks with the team

🏃 A healthy mind in a healthy body: Team Participation in sports events!

BENEFITS

🚲 100% Green mobility and 50% Transports 🏝 🍎 🍇 🍊 Healthy snacks + Daily team lunchs👨💻 IT tools of your choice from BackMarket💼 🥗Pocket friendly veggie lunch by Frichti !

La Vie is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.