La Vie™ is here to change the world, one (plant-based) bacon strip at a time. We’re on a mission to revolutionize charcuterie and make plant-based eating irresistibly delicious, fun, and mainstream.

Already listed in most major French retailers and growing fast across Europe, we’re now accelerating our brand presence and performance in France, our #1 priority market.

We’re looking for a bold and business-driven Brand Manager Marketing France to take the lead on driving sell-out, awareness, and impact on shelves.

Reporting to the Head of Marketing France, you will own and execute our brand strategy for retail and out-of-home, while contributing to cross-channel campaigns and innovation launches. You’ll be at the intersection of brand, business and operations, bringing our bold tone and strong values to life in-store and beyond.

🔧 What You’ll Do

Brand Acceleration

• Build and execute the retail and food services marketing strategy in line with brand and business goals.

• Own yearly planning for POS, promotions, field activations, and sampling.

• Collaborate with the sales team to optimize visibility, drive retail velocity.

🧪 Innovation & Renovation Ownership (Innoteam)

• Be the business lead for all core range NPDs and renovations in France: positioning, launch strategy, toolkit development.

• Partner with Product, Studio and Sales to bring innovation to market with maximum impact.

📣 Campaigns & Brand Activation

• Co-lead brand campaigns execution across Media, PR, Social Media and Influence, alongside the Head of Marketing and creative Studio team.

• Ensure message consistency across all brand touchpoints – from TikTok to TV, and shelf to shopper.

📊 Performance Analysis & Strategy

• Lead the analysis of brand performance in retail using IRI, dashboards and P&L tracking.

• Translate data into clear, actionable insights to fine-tune activations and steer budget allocation.

• Build and present performance reports and recommendations to the wider team.

• Min 2 years’ experience in FMCG marketing, with strong operational marketing experience in the French market.

• Proven track record of executing trade marketing plans (POS, promotions, sampling) and working with retailer panels (IRI, Nielsen, Kantar, etc.).

• Comfortable owning a P&L, managing budgets, and making data-driven decisions.

• You combine sharp strategic thinking with a hands-on “doer” mindset – you love building the big picture, but you also thrive rolling up your sleeves to make it happen.

• A proactive, creative and collaborative team player who thrives in a fast-paced, entrepreneurial environment.

• Passionate about purpose-driven brands that combine fun, food and impact.

You will have a first video call with the HR team and a second interview with your future manager, Manuela, Head of Marketing, followed by a business case in the office!

Have you proven yourself during these steps, and have your former managers confirmed that you’re amazing? AWESOME! 😃 → The final step is a quick meeting with our CEO.

What makes La Vie unique ?

🌱 Impact: We exist to put a happy end to animal-intensive farming. Waking up every day to save pigs and tons of CO2 is pretty darn cool.

🚀 Unique adventure: Our vision is to become by 2040 the largest pork brand on Earth… Without hurting a fly! We’ll achieve this vision and tackle all the challenges on the way in what will surely be your craziest professional experience.

💙 People-first: Everyone at La Vie is passionate, smart, and good-vibe. It’s pretty unique to feel you are only surrounded by people who truly care.

🌎 International environment: English-speaking and various nationalities.

👩🏻‍🔬 R&D + Innovation: expect to learn a lot and eat a lot of samples!

💡Opportunities to learn and Grow: training, learning lunch, regular Q&A sessions with our leadership, honest discussions about our company KPIs, monthly feedback sessions

♡ Values that brings us together : #Examplary #Ambition #Teamwork #Sunny

🤩 Trust: respect and transparency from everyone.

🥳 Weekly afterwork drinks with the team

🏃 A healthy mind in a healthy body: Team Participation in sports events!

BENEFITS

🚲 100% Green mobility and 50% Transports 🏝 🍎 🍇 🍊 Healthy snacks + Daily team lunchs👨💻 IT tools of your choice from BackMarket💼 🥗Pocket friendly veggie lunch by Frichti !

La Vie is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.