Job description

Within our marketing team, you will join the Brand Marketing department. You will be in charge of managing omnichannel communication campaigns and creating varied and quality content that will feed our different marketing initiatives and reinforce the Yousign brand.

We are looking for a Communication & Content Manager to join our growing Marketing Team. As a Communication & Content Manager, you will contribute to strengthening the Yousign brand, developing our reputation, and affirming our positioning. As a true Project Manager, you will pilot our communication campaigns and contribute on a daily basis to the production of assets at various formats.

Your missions

Editorial line:

• Contribute to the definition of our tone of voice to assert Yousign's identity and make the brand speak in an impactful way
• Take charge of the editorial planning of our blogs in connection with inbound marketing and product marketing teams
• Enrich and harmonize our website content and structure in collaboration with the design, SEO teams, and product teams

Content writing:

• Produce blog articles centered around eSignature, contract automation, and SMB’s digitization
• Create wording for our communication assets both towards customers and external audiences
• Contribute to the writing and optimization of our website pages

Communication campaigns:

• Proactively contribute to the creation of the brand communication roadmap (product, awareness, corporate announcements, employer brand…)
• Defining our next communication campaigns: budgets, KPIs, timeline, messages, formats, channels…
• Managing the development and implementation of the campaigns in collaboration with all internal (design team, inbound marketing, product...) and external stakeholders (experts, suppliers, advertising networks…)
• Monitor key performance indicators (KPIs) to ensure that your campaigns and content meet their objectives: direct traffic, brand requests, brand lift, purchase intent…

Event management:

• Identify the main events in which Yousign can participate (brand, tradeshows, recruitment…)
• Organize Yousign's presence at events (stands, goodies, commercial tools, speeches...)

You will love this job if you are:

• Able to multitask and handle multiple simultaneous projects on different formats and timeframes
• Willing to exploit your creative skills and ability to always question yourself
• Autonomous, highly organized, and work with a problem-solving mindset
• Very attentive to details
• Proficient in French and English (oral and written)
• Enthusiastic about working with a wide range of people with different expertise

Your background :

• Minimum 3 years experience in a communication agency and/or SaaS company
• Strong brand and advertising culture (in B2B markets is a plus)
• Knowledge of content creation and campaign management processes (retro planning, creative brief, production follow-up, event management, etc.)
• Excellent writing skills and ability to adapt your tone of voice to different situations and communication channels
• Strong team spirit and excellent interpersonal skills

Reporting line

This job will report to the Brand Manager