• Application mobile, Intelligence artificielle / Machine Learning, Mobilité
  • Paris, Berlin
  • Voir le site

Past and future

Operates in

+30 Cities and 5 countries (11 by end of 2022)


colleagues globally


Women in management positions

Their vision

To make life easier for Africans in the continent and its Diaspora.

Our mission : Providing our users with the most essential services to their door by leveraging technology and a large ecosystem of partners. As our CEO says, “We’re not just about serving people - we’re about creating a marketplace to bring people what they need whilst infusing social values”.  Noureddine Tayebi, Co-founder and CEO, Yassir

The major goals and challenges ahead :

  • Provide the best service to our customers
  • Grow our customer and partner base 
  • Expand Product Portfolio
  • Expand geographically across french-speaking Africa

We will achieve all of these by building a diverse and world-class Tech Hub across Europe, Middle-East, and Africa.

Their vision

+ 15


Company values

Our Principles 

Our Principles 

Creating a great work culture is our top priority. There is a flat culture here, where everyone is seen and heard. In our day to day work, we strive to live by the following principles:

  • Do things - at Yassir, we have a bias toward action, we like to try things out and learn and we prefer experimentations over paralysis by analysis

  • Do things fast - at our stage, speed to market is the single most important factor of success, we are not afraid to move quickly even if it means breaking things (some of the time)

  • Do things that scale - everything we do on day 1 needs to be done with scale in mind, we are big fans of automation, templates, playbooks, and anything that can help serve a large set of teammates, partners, and customers

  • Do things right - we strive to deliver the best service possible and to improve our craft all the time

  • Do the right thing- whether it is for our colleagues, partners, customers, or the planet, we always prioritize ethical behaviors and actions that maximize the wellbeing of all.

We continue to work on building our work culture. Let us know your thoughts about new implementations.

Diversity & Inclusion As a North African company in Europe, we are unapologetically pro-diversity. Yassir supports diversity and inclusion in its core values and does not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, citizenship, age, disability, or any other characteristic protected by local laws. When necessary, the company will reasonably accommodate employees and applicants with disabilities if the person is otherwise qualified to safely perform all of the essential functions of the position.


Transparency is the hallmark of our work, in everything we do, we communicate directly and honestly with everyone we work with as well as with our customers and partners.


A growth mindset and big ideas characterize us. Success comes from pushing the boundaries of the possible.

✅ Performance

We are result-oriented, we work fast and take pride in the outcomes we collectively achieve. Results rather than hours worked is what drives us.


Everything we do is done with quality and expertise. We work fast but with quality.