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Senior Growth & Acquisition Manager

CDI
Paris
Salaire : Non spécifié
Télétravail non autorisé

Worldia
Worldia

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Le poste

Descriptif du poste

Who we are

Worldia is a B2B2C travel platform for tailor-made trips. We enable any partner to tap into the huge potential of individualized travel by combining a powerful technology, a top-quality product curation and a premium customer service.

After having raised 19M€ in 2019, Worldia is scaling with a lot of exciting projects: the roll-out of the new version of the platform, a subsidiary in the US and new business partnerships.

Do you want to join the adventure? Welcome aboard!

Our values

AMBITION // Shoot for the moon
PLEASURE // Spend good time all together
INTEGRITY // Be honest and transparent, always

 

Mission

We are looking for a Growth & Acquisition Manager to join the marketing team. Directly reporting to Aja, VP Marketing & Production, you will have for a mission :

- Be responsible for input on growth strategy, execution, and optimization across our digital businesses for B2C, and help other teams for B2B

- Provide input into multi-channel growth strategies based on product needs: SEO/ASO, SEM, DSPs, social paid, word of mouth, email marketing, push notifications, traditional, mobile native and web, programmatic display, etc. (earned & owned media)

- Define, execute, analyze, and optimize A/B tests

- Prepare growth strategy documents, frameworks, and guidelines for internal and external use

- Leverage personal network and knowledge of digital tools to drive competitive advantage

- Convert insights into action

- See customer acquisition process through from ideation to execution

- Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business

- Design holistic lead generation and nurturing campaigns, leveraging marketing automation and CRM functionalities

- Contribute to vetting and building out our marketing tech stack partnerships

 

Lets talk about you

To succeed in this role, you will need:

- Several years of professional experience in industry, consulting, or agency

- A passion for building, bringing to market, and scaling digital products and services

- Entrepreneurial spirit to help us shape our growth initiatives and company

- Ability to think strategically and creatively: analyze, synthesize, recommend, and take actions

- Previous marketing or user acquisition and growth experience proliferating consumer facing digital products and services

- Expert communication, presentation, and material preparation skills required

- A passion for growth marketing and driving customer adoption

- Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity

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