Worldia is a B2B2C travel platform for tailor-made trips. We enable any partner to tap into the huge potential of individualized travel by combining a powerful technology, a top-quality product curation and a premium customer service.
After having raised 19M€ in 2019, Worldia is scaling with a lot of exciting projects: the roll-out of the new version of the platform, a subsidiary in the US and new business partnerships.
Do you want to join the adventure? Welcome aboard!
AMBITION // Shoot for the moon
PLEASURE // Spend good time all together
INTEGRITY // Be honest and transparent, always
We are looking for a Growth & Acquisition Manager to join the marketing team. Directly reporting to Aja, VP Marketing & Production, you will have for a mission :
- Be responsible for input on growth strategy, execution, and optimization across our digital businesses for B2C, and help other teams for B2B
- Provide input into multi-channel growth strategies based on product needs: SEO/ASO, SEM, DSPs, social paid, word of mouth, email marketing, push notifications, traditional, mobile native and web, programmatic display, etc. (earned & owned media)
- Define, execute, analyze, and optimize A/B tests
- Prepare growth strategy documents, frameworks, and guidelines for internal and external use
- Leverage personal network and knowledge of digital tools to drive competitive advantage
- Convert insights into action
- See customer acquisition process through from ideation to execution
- Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business
- Design holistic lead generation and nurturing campaigns, leveraging marketing automation and CRM functionalities
- Contribute to vetting and building out our marketing tech stack partnerships
To succeed in this role, you will need:
- Several years of professional experience in industry, consulting, or agency
- A passion for building, bringing to market, and scaling digital products and services
- Entrepreneurial spirit to help us shape our growth initiatives and company
- Ability to think strategically and creatively: analyze, synthesize, recommend, and take actions
- Previous marketing or user acquisition and growth experience proliferating consumer facing digital products and services
- Expert communication, presentation, and material preparation skills required
- A passion for growth marketing and driving customer adoption
- Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity
These companies are also recruiting for the position of “Traffic Acquisition / Growth Marketing”.