Job Overview

Join Wooclap as a Demand Generation Lead and play a critical role in our marketing team, driving the growth of our Sales Qualified Leads pipeline and directly impacting our sales success.

In this strategic and dynamic position, not only will you be responsible for developing buyer personas and orchestrating multi-channel inbound campaigns, but you will also manage a Field Marketer dedicated to feeding the pipeline through various field activities.🌟

Your role will have a global scope, requiring scalable and adaptable approaches to meet the diverse demands of a growing market. We’re seeking a leader who’s adept in multi-channel campaign planning, execution, and analysis, as well as improving existing inbound strategies for optimal results.

Your insights and strategies will be crucial in aligning with our Sales Team, ensuring a cohesive approach to market engagement.

If you are passionate about driving demand, optimizing inbound lead processes, and contributing to a collaborative sales and marketing effort, we invite you to learn more below. 👇

Responsibilities and Duties

Strategic Marketing Leadership 🎯 (≈40%)

• Develop and refine our Buying Persona to align marketing strategies with customer profiles.

• Plan, create, and analyze inbound multi-channel campaigns to attract high-quality leads.

• Continuously review and iterate on existing inbound campaigns to improve results.

• Manage and mentor the Field Marketer, guiding their field marketing activities to contribute effectively to the lead generation pipeline.

Sales Alignment and Collaboration 🤝 (≈30%)

• Work closely with the Sales Team to ensure alignment with market insights.

• Generate high-quality SQLs for the sales team, directly contributing to the sales pipeline.

• Ensure smooth coordination between marketing and sales for seamless lead transition.

Inbound Lead Optimization 🔍 (≈30%)

• Implement and optimize website strategies for effective lead capture, focusing on strategic web pages to maximize inbound lead potential.

• Drive the adoption of CRM and marketing automation tools; oversee their implementation as a key initial project.

• Develop and manage lead nurturing strategies to move leads through the sales funnel efficiently.

Conditions and perks

• Location : Paris, in the vibrant co-working space of Schoolab, rue de Milan, in the 9th arrondissement.

• Meals: 11€ of meals per day worked with the Swile card paid for 100% by Wooclap

• Health: Health insurance 100% paid by Wooclap (Alan) and free access to Alan Mind (Mental Health service)

• Work equipment: Loan of a Macbook and Phone to work in the best conditions.

• Training and development: 150€ Woocredit to buy training material (online courses, books, etc.) to keep learning!

• Transportation: Reimbursement of up to 60€ of the Navigo pass (71% of the pass).

• Reimbursement of the cost of the mobile subscription up to 50 euros per month

• Paid-Time off: RTT

• You have at least 5 years of marketing experience, specifically in demand generation and inbound marketing.

• Your expertise in crafting effective multi-channel marketing campaigns is demonstrable and impactful.

• You are experienced in developing and using buyer personas for targeted marketing strategies.

• You possess strong skills in implementing and optimizing CRM and marketing automation tools.

• Collaborating with sales teams comes naturally to you, and you’re adept at aligning marketing strategies with sales objectives.

• Your approach is data-driven, with strong analytical skills essential for campaign analysis and optimization.

• As an entrepreneurial-minded top performer, you have an internal drive to continuously hit goals and deadlines, thriving in dynamic, fast-paced environments.

• You have experience managing a small team, fostering their growth and aligning their efforts with broader goals.

• Your communication skills are excellent, and you are fluent in French and English; additional language proficiency is a significant plus.

☎️ 15’ call with our Head of Marketing

☎️ 45’ in-depth discussion with our Head of Marketing

📒 Business Case

🤝 Panel interview with future teammates

🙌 Reference calls

☎️ 30’ call with our Head of People Experience, Anabela or 30 ’ call with our General Manager, Hélène