What if you were the cornerstone of the pipeline generation in France for a high-growth Data scale-up?

We are looking for a Field Marketing Manager, to join a team of 6 Marketing Acquisition experts: Field, Digital, Paid & SEO.
You report directly to the Head of Marketing - Florent Verney

Joining us on this amazing project implies that :

• You are in charge of the demand generation plan in France, our biggest Market.
• You drive it through the following channels, including but not limited to webinars, events, strategic partners (Media /lead generation), email campaigns and more to produce high quality leads while operating within budget, 400k€ in 2021.

YOUR MISSIONS

You build and roll-out an annual marketing plan to generate leads & support business in France.

Campaign management (33%)

Your goal: build a strong and consitent marketing plan to create an on-going flow of opportunities

• You create, coordinate and deliver marketing campaigns across digital & events channels
• You organise co-marketing actions with strategic partners (i.e. webinars, ebooks)
• You implement lead generation campaigns with digital providers (media sites, leadgen etc.)
• You leverage and adapt the assets of these campaigns (landing pages, content, banners, whitepapers etc.)
• You work closely with Sales and SDR to constantly improve alignment with revenue goals and efficiency

Creation of the best performing content (33%)

Your goal: increase prospects’ engagement & conversion ratios thanks to best-in-class copywriting

• You collaborate with Product Marketing, Content Marketing and Sales to create copy and customized messaging
• Craft copys tailored for specific personas (i.e. CIOs, BI Managers), to boost use cases or for ABM campaigns (Account-based-Marketing).

Data-driven & creative marketing tactics (33%)

Your goal: find the perfect marketing investment strategy and focus on key channels to accelerate pipeline

• Track, monitor, score and report campaigns on our marketing platform, Hubspot
• Use data to identify new opportunities: multi-channel campaigns, vertical content, and product content
• Work in pair with the Digital Marketing Manager to test new creative formats and boost results

YOUR BENEFITS

• Existing Track Record & clear accoutability for our Biggest Market, Large Budget
• Perfect timing to make a place for yourself in a growing organization with proven product-market-fit, strong traction and solid customer base
• You get strong support from Digital, Branding and Product Marketing.
• Best-in-class tools to organize, track, monitor, score and report: Hubspot, BrightTalk, Salesforce.
• You are very autonomous, your initiatives are greatly encouraged
  Direction to grow: the role can expand to a broader Field Marketing position on the European territory.

SPHERE

• A Caring, Healthy and Simple Environment
• Collaboration between teams is not a false promise but a reality.
• Attractive package: Fixed & Variable Individual and Collective, Concrete mutual insurance company
• The icing on the cake: Spotify Premium, Bike compensation and we’ll let you choose your equipment to work in the best conditions!

PROFILE

• You have a strong and proven marketing and lead generation experience in the B2B SaaS industry.
• You have best-in-class marketing skills in campaign design, execution and lead generation.
• You are Results & Data driven, you are also well organized.
• You speak fluent English

ATTITUDE

• Pragmatic and resourceful, you’re a “doer” = you do things, quick and well. Even if you have to correct it afterward.
• You are convinced of the impact that data presentation can have
• Creative, curious and autonomous, you are ambitious and want to participate in a start-up growth
• You want to progress in the contact of performing individuals

THE ESSENTIALS

• At least a long term experience of 5 years in a similar position, ideally in field marketing.
• A personal success, that as a B2B marketer you are proud to present us in two lines in your mail. No cover letter.
• By clicking on the big “Apply” button ‘Welcome to the jungle’

ABOUT

• Meet your future colleagues
• Watch their reviews on GlassDoor
• Bonus : what our clients say about their experience with Toucan on Success Stories in video or on independent Gartner Research Platform.

Toucan Toco is committed to being an equal opportunity employer.