Demand Generation Manager F/M/N

Résumé du poste
CDI
Paris
Salaire : Non spécifié
Télétravail occasionnel
Compétences & expertises
Contenu généré
Développement de relations
Recherche et analyse
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Swile
Swile

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Le poste

Descriptif du poste

💫 Your futur position :

The Demand Generation Manager is responsible for:

ABM Strategy Development:

  • Design and implement comprehensive ABM strategies tailored to large accounts and public sector clients.

  • Collaborate with sales, product, and content teams to develop personalized marketing plans.

  • Utilize data-driven insights to create and refine ABM strategies, ensuring alignment with business goals and sales objectives.

Campaign Execution and Management:

  • Lead the execution of multi-channel ABM campaigns, including email, digital ads, events, content marketing, and direct mail, specifically designed for key accounts.

  • Develop account-specific messaging, content, and offers that resonate with target decision-makers within large organizations and public entities.

  • Monitor campaign performance, analyze data, and optimize efforts to maximize engagement and conversion rates within target accounts.

  • Work hand in hand with Content, Event and Brand teams to build the most effective Marketing campaigns

Sales Alignment and Collaboration:

  • Work closely with sales teams to ensure marketing and sales are fully aligned on target accounts, messaging, and overall approach.

  • Facilitate regular communication with sales to review account progress, share insights, and adjust strategies as needed.

  • Support the sales team with tailored content, and other resources to enhance their engagement with key accounts.

Relationship Management:

  • Build and maintain strong relationships with key stakeholders within target accounts.

  • Act as the primary marketing contact for large accounts and public sector sales teams, ensuring that their needs and expectations are met.

  • Develop deep insights into the business challenges and goals of key accounts.

Reporting and Analysis:

  • Track and report on ABM campaign performance, including metrics such as account engagement, pipeline influence, and revenue impact.

  • Provide regular updates to senior management on the progress of ABM initiatives and recommend adjustments to improve outcomes.

  • Build your annual budget based on company strategy and revenue objectives as well as on campaigns ROI analysis.


Profil recherché

✨ It will be a perfect match if you have …

  • 7+ years of experience in B2B demand generation, including 5 years in developing and executing successful ABM campaigns, with a strong focus on large accounts and public sector clients.

  • Deep understanding of ABM principles and best practices, including personalized marketing, account segmentation, and multi-channel execution.

  • In-depth knowledge of the challenges and needs of large enterprises and public sector organizations.

  • Proficiency in Marketing automation and CRM software (Salesforce, Pardot and Marketing Cloud). Experience in ABM tools (6sense, Terminus, Demandbase, etc.) is a big plus.

  • Strong analytical skills, with the ability to interpret data and make data-driven decisions to optimize campaigns.

  • Strong writing skills with an understanding of marketing & sales writing techniques

  • Excellent communication and collaboration skills, with the ability to work effectively across departments and with senior stakeholders.

  • Self-starter with the ability to prioritize and manage multiples tasks and projects

  • You’re flexible and adaptable, hands-on and problem solver !

  • Bachelor’s degree in Marketing, Business, or a related field. A master’s degree or additional certifications in ABM or related disciplines is a plus.

  • English & French languages proficiency is requested.


Déroulement des entretiens

🔥 Our hiring process

  • We have a 5 steps process. 5 steps to convince you that Swile is the right decision for your future career.

During those steps, you will be meeting with :

  • Priscilla from the Hiring Team for 45min

  • Meeting with Roy, Director of Demand Generation

  • Business Case with Roy

  • A Cultural fit Interview with 2 Swilers

  • Final Round with Virginie, VP Marketing

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