About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

This regional role will support all markets across France/Benelux. Working cross-functionally, you will develop and deliver the ‘Go-to-Market’ strategy for the category through your team. Great project leadership skills and the ability to manage several high profile category projects in parallel are a must to succeed in this fast-paced environment.

We are looking for strong people leader with strategic thinking, with a broad spectrum of GTM marketing skills from storytelling to building commercial product plans via a team. Have an eye on improving mechanisms and processes.

As ambassador for the product group, the Category Marketing Director is the key driver for the FR team, responsible for the creation and implementation of the annual Product Strategy and Brand Communication plan across France/Benelux.

What You’ll Do:

• Key interface role with US VPs, Directors, Product Development, IMC - Marketing Comms, Creative, PR, Social and local countries including sales, ops & SS&A to develop the category and communications plan

• Responsibility for a team of Snr Category Marketing Managers and Marketing Managers who own the product line plan and its GTM implementation

• This role will have excellent leadership, communication skills balanced with sound business acumen. Language knowledge and multilingual. Capable of creating exceptional marketing plans that clearly communicate the key message of the product group both internally and externally.

• Lead the Product group to create, coordinate and deliver our targets through direct and indirect partners across FR and Benelux

• Collaborate with Product Development teams and country teams to achieve key KPIs (set by this role), revenue, volume, share, brand awareness metrics, profit and investment targets.

• Overview product launch materials and product launch communication, ranging and sell through.

• Deeply understand, interpret and champion the category, the market, its consumers, channels and competitors within Regional, Country and US teams and reflect in the plan

• Align, negotiate business opportunities, gain consensus and approval with US, country, Leadership Team on the components of the category plan

• Actively track and report the status of the plan, identifying and analysing areas of performance. Go deep to understand what is behind the performance and make recommendations on how to correct or offset. Work with peer group, PD, Media, Countries and wider business to rapidly escalate opportunities and build effective growth plan

• Actively respond to changes in the market and actual performance to update, evolve and implement new activities and actions to achieve plan and objectives within any given period

• Understanding of Shark Ninja segmentation and customer audiences to set communications strategy and fill CI gaps where necessary

• Oversee the continued refinement and development of all go-to-market communications and content across all consumer touch points.

• Drive a consumer first mentality to develop relevant messaging and creative assets that embody our brand positioning and deliver clear consumer understanding of the products and brand.

• Collaborate with research partners to validate messaging and content. 

What You’ll Bring:

• Min 10 years of job experience in the area of Brand and Product Marketing, preferably within category (Masters in Product/Marketing preferred)

• Leadership experience

• EU/EMEA Multi matrix org management

• Languages

• Proposition development & execution experience

• Product Lifecycle management experience with technical aptitude

• Educated to degree level or equivalent

• Strong commercial acumen

• Proficiency in English, French (Dutch is a plus)

• In office 3x a week, based in Paris

• Travel will be essential

• Exceptional skills in Microsoft office packages, especially excel

• Strong verbal, written and presentation abilities

• Relentless collaboration

Please note this is a 12-month maternity cover role.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us: Life At SharkNinja Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com