As a Senior Product Marketing Manager at Qantev, you will be responsible for developing and executing the product marketing strategy for our enterprise software solutions. You will collaborate closely with cross-functional teams, including product management, sales, and marketing, to understand customer needs, identify key market segments, and create compelling messaging and positioning. The ideal candidate should have a solid understanding of enterprise software, strong analytical skills, and a passion for driving customer adoption and market growth.

Responsibilities

• Develop and execute product marketing strategies to drive product adoption, revenue growth, and market penetration for our enterprise software solutions.

• Conduct market research and competitive analysis to identify market trends, customer needs, and positioning opportunities.

• Develop buyer personas, value propositions, and messaging that resonates with target customers and differentiates our products in the market.

• Collaborate with Product Management and Engineering teams to understand product features and benefits and translate technical capabilities into customer value propositions.

• Develop high-impact marketing collateral, including sales enablement materials, product datasheets, presentations, and case studies.

• Plan and execute product launches, working closely with cross-functional teams to coordinate activities, generate excitement, and ensure successful go-to-market execution.

• Support sales teams with training, product positioning guidance, and the creation of compelling sales tools and resources.

• Conduct customer interviews and gather feedback to continuously refine messaging, positioning, and product offerings.

• Work closely with the Marketing team to develop and execute marketing campaigns that drive awareness, engagement, and lead generation.

• Analyze market and product data to track campaign effectiveness, measure ROI, and provide actionable insights for continuous improvement.

• Stay up-to-date with industry trends, market dynamics, and customer needs to inform product roadmap and marketing strategies.

• Represent the company and its products at industry events, conferences, and customer engagements.

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.

• Proven experience (> 10 years) in product marketing, preferably in the enterprise software or B2B technology industry.

• Strong understanding of enterprise software market dynamics, buyer personas, and competitive landscape.

• Excellent communication skills, with the ability to articulate complex technical concepts into compelling value propositions.

• Strong project management and organizational skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.

• Experience in developing and executing go-to-market strategies, product launches, and marketing campaigns.

• Strong analytical and problem-solving skills, with the ability to leverage data and insights to drive marketing decisions.

• Proficiency in marketing automation, CRM, and analytics tools is preferred.

• Self-motivated, proactive, and able to work both independently and collaboratively in a dynamic startup environment.

• Willingness to travel as needed for customer meetings, conferences, and industry events.

• Screening Interview

• Competency Interview

• Fit Interview