Mission :
The PUIG Global Media Manager will be responsible for :
Defining integrated Paid, Owned, Earned Media Strategy for leading PUIG Brands in an omnichannel environment.
Providing the markets with clear framework so they will operate and adapt locally whilst keeping the strategic consistency.
Thanks to deep understanding of the audience based on strong data analysis, the Global Media Manager will recommend the most efficient media mix combining traditional & digital media, as well as paid, owned and earned media tactics, to achieve sustainable and profitable growth in an omnichannel environment with a strong DTC model.
She / he will support the local adaptation of the strategy across the world thanks to great network coordination skills, engaging with the media and marketing global and local communities.
Ultimately she / he will be able to gather learnings both quantitative through detailed analysis of campaign KPI and results, and qualitative with local best practices identification and sharing, to reapply and improve next campaign.
The Global Media Manager will also ensure coordination of all brand key stakeholders to align vision and ambition (marketing operational, com & PR, content production, … ).
She / he will as well have a transversal role in the Global Media team, leading some strategic initiatives (Digital / Media Education, tools & methodologies evolution, …) which will serve all brands & Markets.
Description du profil :
Requirements for the role :
Experience :
Education :
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Ces entreprises recrutent aussi au poste de “Réseaux sociaux et médias communautaires”.