“Beauty can be many things to many people. Our job is to inspire people to be themselves.” Ben Gorham, Founder of BYREDO.

 

We are seeking a PR & Influence Executive to join our dynamic team and work closely with our PR & Influence Manager. As a key member of our Communications team, you will collaborate with the Brand Team (Marketing, Marketing Development), Commercial Team, PR agencies, and Region’s stakeholders to develop and execute communication strategies that elevate the Byredo brand.

As a PR & Influence Executive, you will be responsible for coordinating and executing the communication strategy across PR, influence and gifting campaigns. In this role, you will also provide administrative support to the global communication team and foster strong relationships with PR agencies and local marketing stakeholders. You will play a vital role in increasing brand awareness and amplifying the reach of Byredo’s message. This position will play a pivotal role in carrying out our vision and reaching our ambitions across all categories of the business.

Press:

• Collaborate with the team to develop and implement a comprehensive global PR strategy.
• Be the key point of contact for press and communication-related operational questions at a global level.
• Manage relationships with external agencies and press offices in link with subsidiaries and commercial partners.
• Handle press requests from your designated markets.
• Deploy press launches.
• Coordinate and manage press days, including logistics and scheduling.

Participation in event coordination and execution:

• Coordinate and oversee the guest and amplification aspect of brand-related events in support of initiatives like store openings, exhibitions, and product launches.

 Competitive Monitoring & Market Watch:

• Conduct studies and collect all communications-related information/activities from competitors (social media, giftings, events, store openings, etc.).

Analysis & reporting:

• Influence and press coverage reporting (monthly/yearly/product launch related reports).

Projects’ Administration & Product Logistics:

• Budget and invoicing follow-up in collaboration with finance departments.
• Supervise logistics and sample trafficking for photoshoots or events and new launches.
• Manage product forecasts.
• Place internal orders.

Influence:

• Identify and engage with key influencers in our industry.
• Develop and execute influencer marketing strategies and creative campaigns together with the PR & Influence Manager
• Track and analyze the success of influencer partnerships, using data to drive decisions.
• Develop, together with the PR & Influence Manager and creative studio, all seeding kits for both press and influencers.
• Monitor all activations and create a contact data base.

This list is non-exhaustive and may vary depending on business priorities.

Your key interlocutors for all of the above:  

 

• Communication team.
• Wider Brand team.
• Sales team.
• Marketing & PR Managers.
• PR agencies.
• Logistics partners.
• Markets stakeholders.

Description du profil :

WHAT WE’RE LOOKING FOR IN OUR NEXT TEAM MEMBER

 

• You have a 3 years proven track record of coordinating communication campaigns, through a first experience in PR & Communications, ideally in the luxury/Fashion/Beauty/Fine Fragrance industries.
• You have excellent organizational and project management skills.
• You are data-driven, solution & results-oriented with a strong sense of business.
• You are a creative thinker with strong attention to detail and a passion for communication.
• You are highly proactive, and you often propose alternative and innovative ways of doing.
• Your interpersonal and persuasion skills, along with a solid sense of rigor, will pave the road to success in this job.
• You are a great team player.
• You are fluent in English & French.
• Knowledge of the APAC and Travel Retail market is a plus.

 

OUR COMMITMENT TO YOU

• We will onboard you in our fantastic sensorial adventure.
• You will work in a flexible and agile working environment, surrounded by great people.
• We strongly encourage test & learn mindsets.
• You will be able to know your impact and measure your success.
• We offer you the opportunity to join a human-scale organization where you can contribute and enrich your know-how.