Global Medical Copywriter / Concepteur-Rédacteur Médical

Leader français du marketing, de la communication et de la transformation digitale des entreprises, le groupe Publicis s’appuie sur un modèle unique qui allie créativité, technologie, médias avec au cœur la data.

Présidé par Agathe Bousquet, Publicis Groupe en France est une Talent company riche de plus de 5 000 collaborateurs, répartis dans 26 agences, qui accompagnent près de 600 clients.

En France, le groupe est organisé autour des activités de création avec les agences Publicis Conseil, Marcel, Leo Burnett Paris, Saatchi & Saatchi, Publicis Consultants, PublicisLive, Carré noir, Publicis Luxe, Prodigious, Razorfish. Le groupe est également un acteur puissant des medias avec ses agences Publicis Media, Starcom, Zenith, Spark Foundry, Blue449, Performics. Enfin il intervient dans la transformation numérique avec Publicis Sapient, et dans la data avec Epsilon. Ainsi grâce à une puissante alchimie, de la créativité et de la technologie, Publicis pilote la transformation des entreprises sur toute la chaine de valeur.

La responsabilité sociétale de l’entreprise (RSE) irrigue tous ces métiers et fait partie intégrante de la stratégie globale de Publicis. Le groupe est par ailleurs le premier réseau en nombre d’agences à avoir obtenu le label RSE Agences Actives délivré par l’AACC avec 12 agences labellisées.

Publicis, c’est aussi « Viva la différence ! ». Persuadé que la diversité est un puissant moteur de créativité et de performance, Publicis s’engage sur de nombreux sujets pour promouvoir l’égalité des chances et renforcer l’égalité des origines. Le groupe est convaincu que la somme de ses différences fait sa richesse.

Medical Writers are responsible for writing scientifically accurate and creatively impactful content to serve well-defined strategic purposes. Writers are responsible for specific accounts within specific areas, such as infant nutrition. Successful writers are able to understand the strategy, come up with original ideas and deliver excellent content. True storytelling abilities are more than welcome.

The Medical Writer reports to the Medical Director.

· Researches and understands the specific therapeutic/scientific areas as well as the marketing strategy of the products.

· Combines creative thinking and accurate fact based scientific knowledge to conceive, write and edit the content for a wide range of scientific and promotional assets, such as detail aids, leave behinds, websites, etc.

· Supports and guides creative teams by distilling and humanizing the science within the strategic framework set by the client.

· Interacts constructively with the clients, on both medical and marketing sides, by paying attention to their needs and providing valuable input in return.

· Delivers the medical/scientific content for a range of specific accounts (the initial focus will be on infant nutrition).

Experience

· Previous experience that provides the knowledge, skills, and abilities to perform the job or equivalent combination of education, training, & experience.

· Ideally, 2 to 3 years’ experience within a healthcare agency

Qualifications

· Proven scientific copywriter with a creative mindset.

· Ability to make sense of medical/scientific data and transform it into promotional/creative copy.

· Broad story-telling capabilities, from detailed thoroughly referenced text to headlines and ad bodycopies.

· Ability to write a wide range of deliverables e.g. visual aids (and sales speech), leave behinds, slide sets, videos, brand books, product monographs, press kits, patient materials, website/digital content, training materials, educational materials, objection handlers, press ads.

· Ability to adapt to a wide range of target audiences.

Education level.

· Bachelor's degree in a scientific discipline or equivalent and relevant formal academic / vocational qualification; Advanced degree preferred

· Significant knowledge of global, regional, national and other document development guidelines

Specific skills

· English mother tongue; French 100% fluent.

· Aptitude to accurately work with, manipulate and format numbers, numerical information, and data of various types to provide evidence, information, and insights.

· Demonstrated ability to communicate and document information effectively in written English, including the ability to produce reports, documents, emails and other written pieces which are well-organized, free from errors, and are appropriately adjusted to the characteristics and needs of the audience.

· Excellent computer skills and skilled with client templates; good knowledge of document management systems and other relevant applications (e.g. Excel, Outlook).

· Team spirit; able to work in harmony with co-workers; interacts with internal teams (accounts and creative) and external clients to come up with relevant solutions.

· Sound oral presentation skills.

· Demonstrates sound professional judgment in analyzing, responding to, and resolving enquiries, issues and escalations.

· Able to facilitate the resolution of conflict among team members and clients, through listening and understanding the cause(s), gaining agreement on an appropriate course of action, and following up to ensure a successful outcome.

Personal characteristics.

· Driven by excellence

· Autonomy: manages aspects of planning, organizing, and executing projects with a degree of independence. Independently researches and self-educates within the relevant scientific and medical areas.

· Ability to May be responsible for several long-term projects concurrently.

· Flexible and adaptable.

· Determined and persistent.

· Able to travel abroad (e.g. Switzerland), within the day or sometimes with overnight stay.

· Willing to self-educate on the job and ask for support when needed.