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Marketing Manager

CDI
Paris
Salaire : Non spécifié
Télétravail occasionnel
Expérience : > 4 ans
Éducation : Bac +5 / Master

PowerDot
PowerDot

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Le poste

Descriptif du poste

The Acquisition Manager will work closely with our Head of Growth and will play a key role in helping us define our marketing strategy, by owning, developing and influencing Power Dot’s marketing approach and set up campaigns, programs and tactics to drive our business in our various markets to the next level.
Through the lens of our culture and values, the Acquisition Manager will further contribute to capture the attention of future Partners. We therefore expect our Acquisition Manager to have a passion for Power Dot’s culture of ownership, fast execution and overachievement.

The Acquisition Manager will have a dynamic day-to-day life characterized by a multiplicity of functions of the greatest importance at the HQ level:

  • Digital Marketing
  • Plan, execute and test digital marketing campaigns across the following paid media channels (LinkedIn, Facebook, Google Ads, etc)
  • Manage SEO
  • Track and report on marketing campaigns performance
  • Develop a deep understanding of Power Dot in France, and create impactful and compelling digital copy and content (both in English and French)
  • Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition
  • Oversee the creation and optimization of digital assets such as email and landing pages.
  • Responsible for handling community management on digital marketing channels, and for optimizing media plans based on their effectiveness
  • Business development
  • Create impactful content for Business Developers to use in pitches
  • Plan, create and test email marketing campaigns for our partners and prospects
  • Identify local marketing opportunities aligned with business priorities (major partnerships, seasonal events, etc) and deliver campaigns with those in mind
  • Uncover growth and optimisation opportunities
  • Create and identify support macros
  • Track and analyze performance data adjusting strategy in real-time to optimize results
  • Collaborate with product team on tracking, product features or internal APIs challenges

Profil recherché

  • A highly proactive and independent entrepreneurial spirit, combined with an enormous capacity of problem-solving, decision making and project management skills
  • Strong working capacity in a fast-paced and ambitious environment
  • A naturally creative and strategic approach with the potential to come up with and complete forward-thinking ideas that link to brand and business priorities
  • Strong communication skills and fluency in both oral and written French and English. Other languages are a plus
  • 4 to 6 years of professional experience, in a marketing role at a Tech company, ideally B2B
  • The Candidate shall have a pulse on trends and on how to connect with partners in a meaningful authentic way.
  • An interest and enthusiasm for electric mobility is a plus.

We are looking for passionate and innovative people who want to build the next big mobility success story with us! Excited to join our rocket?

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