Location: Paris or London
You will develop and deploy an annual marketing plan to generate leads and support businesses in your area.
Campaign management

• Create, manage, coordinate and deliver marketing campaigns across online and off-line channels
• Organize co-marketing operations with partners (webinars, whitepapers, press release,…)
• Coordinate and deliver lead generation campaigns with our SEA experts (media sites, social media,…).
• Leverage and adapt the assets of these campaigns (landing pages, e-mails, infographics, videos, banners, white papers,…).
• Increase brand awareness in your area through visibility operations (PR, events, articles, …)
• Build the event calendar of you zone, manage the events and promote them.

The objective is to develop a solid and cohesive marketing plan to create continuous sales opportunities.

The most powerful content

• Collaborate with product marketing, content marketing and sales to create personalized copy and messages
• Create customized copies for specific people (e.g. CIOs, BI managers), to leverage testimonial and ebook and drive ATM campaigns (account-based marketing).
• Create success story content for your customers and highlight it on the website and in your campaigns.

The objective is to increase lead engagement and conversion rates while generating more leads through quality copywriting.

Creative and data-driven marketing tactics

• Track, monitor, analyse and report your campaigns
• Leverage data to identify new opportunities (multi-channel campaigns, vertical content, and product content) to drive marketing and sales performance
• Work with the digital marketing manager to explore new creative formats and boost results

The objective is to find the perfect marketing investment strategy and focus on key channels to accelerate the pipeline.

• Positive energy and initiative, as well as a strong work ethic.
• Native speaking English, your spelling is impeccable! Dutch, French or Cantonese are a plus
• A Bachelor’s or Master’s degree, with a specialization in Marketing
• 2-3 years of experience working in a marketing position in a B2B environment preferably at a software company
• Great attention to detail and perfect writing skills.
• Excellent ability to multitask and prioritize workload in a fast-paced environment, in autonomy
• Experience in organizing B2B events (e.g. trade fairs, themed breakfasts, demo days etc.)
• Eager to quickly learn and implement marketing campaigns