RESPONSIBILITIES

You’ll be responsible for:

• Owning and delivering on the acquisition target volume of new students applicants for a specific program with a multi-channel approach
• Build robust monitoring, optimisation and testing framework to monitor, report and improve campaign performance (considering volume, quality, cost) in terms of CTR, CPL, CAC;
• Collaborate with Product Marketing to build a deep understanding of the target audience for this program and ideal customer profile, and build smart strategies and campaigns to engage this audience effectively;
• Define clear creative briefs to get the ad creative needed to engage our target audience;
• Research and vigorously test various marketing channels, including paid social and search, and build a media mix that delivers the right messages at the right time in the user journey;
• Frame, execute and report on marketing experiments (a/b & mvt testing), e.g. ad copy & visuals and landing page tests;
• Share performance and insights across the business and leadership team to inform the broader acquisition strategy for your respective program.

REPORTING LINE

Reports to the Performance Marketing Director

EXPERIENCE & SKILLS REQUIRED

The ideal candidate for this position would:

• have 3-5 years of relevant experience in a paid marketing, growth or demand-generation role, with a track record of achieving business objectives and improving performance;
• have hands-on campaign management with expertise in at least one core (paid) channel (search, social, display) and basic knowledge of SEO;
• have experience using marketing automation & tracking tools (Google Analytics, Google Tag Manager, Segment, Salesforce, Hubspot, Hotjar, Zapier);
• be willing to get their hands dirty to get things done;
• be willing to think out of the box and take risks in order to move the needle;
• display strong project management skills with the capacity to score and prioritize initiatives;
• be comfortable with building landing pages, but using drag-and-drop modules and adapting them to be fit for purpose (Hubspot or similar) - plus points for HTML & CSS knowledge;
• be able to collaborate with different teams in order to contribute towards a team goal (CRM, Sales, UX, Product, Creative);
• have a love for data and a proven track record of analyzing campaign performance and identifying actionable insights to achieve your key metrics;
• be a constant learner to stay up to date with the best marketing and growth hacking practices;
• have experience with a freemium model and/or within a start-up, scaleup or agency is a plus;
• be autonomous & comfortable being accountable with owning and delivering on KPIs;
• have great communication and collaboration skills with the ability to clearly present an action plan, monitor it and share regular reports.

OTHER REQUIREMENTS

• Action-driven: you are curious about quickly testing new initiatives, collecting results and feedback, before scaling your efforts;
• Data mindset: you make decisions based on reliable data you collect and challenge your stakeholders
• Work environment: experience working in a fast-growing company, where speed is key;
• Curiosity: you are up-to-speed on the latest and best practices in digital marketing & user acquisition;
• Passion for making a difference: strong interest in ed tech and how online education platforms can have a social impact;
• English required: you have at least a C1-level of English.

WHY JOIN US

• A work environment and a strong culture built on agility, openness, respect and high quality
• A competitive salary
• Health insurance (“Mutuelle”) monthly fee entirely paid by OpenClassrooms and remote medical consultations for free
• Access to professional development training sponsored by OpenClassrooms
• Pass Navigo entirely paid by OpenClassrooms
• Meal vouchers (Employer contribution at 60%, the max authorised by law)
• Access to the gym for free (Gymlib paid by OpenClassrooms)
• Unlimited days off, and after 1 year at OpenClassrooms, a 1.000€ premium once a year for 15+ days off taken
• “Remote  First” work policy
• A company MacBook / PC

HIRING PROCESS

• The journey starts with the first interview with a member of the Talent Acquisition team
• Then a videoconference with the Manager of the team you are applying to join
• This will then be followed by a case study to validate your practical job-related skills 
• For the very final round, you will meet other team members (Brand & Comms, Learning, Employers & Student Success, Finance…)
• Finally, you will be asked to provide us with professional references including contact details. 

Intrigued? We’d love to hear from you! Apply today — we’re standing by for your resume!

Feel free to check our online course How do we work at OpenClassrooms  to get the gist of who we are.

👉 OpenClassrooms is a French hyper-growth company eligible for the French Tech Visa program. That means, for foreign candidates, benefiting from the accelerated procedure to apply for a "Talent Passport" residence permit. There is also a simplified "accompanying family" procedure available for spouse and dependent minor children. More information here. 

👉 Working at OpenClassrooms means joining a dynamic and stimulating team, take up challenges, meet awesome people every week, and change the world, a little bit, every day!