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Marketing - Traffic & Digital Acquisition Analyst B2B

CDI
Paris
Salaire : Non spécifié
Télétravail non autorisé
Expérience : > 3 ans
Éducation : Bac +5 / Master

Murex
Murex

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Le poste

Descriptif du poste

Your missions/What you’ll do ?

  • Monitor SEO and grow organic traffic, increase campaign performance, run A/B tests, track performance
  • Monitor paid strategy, develop & test campaigns, grow paid traffic, track performance
  • Community management: drive our strategy on socials and monitor & optimize engagement rates on LinkedIn
  • Prepare and aggregate digital KPIs performance, create data visualizations, and present insights and findings to colleagues including actionable insights and recommendations
  • Collect and analyze web behavioral data, launch lead nurturing activity, liaise with internal Sales communities to generate leads

Profil recherché

Your profile/Who you are ?

  • Master degree in digital marketing or a related field.
  • Experience with analytical, marketing automation and reporting tools, including Marketo, Matomo.
  • Experience in digital marketing across social, display platforms.
  • Strong analytical and strategic thinking skills.
  • Ability to make data-driven decisions.
  • Excellent interpersonal and collaboration skills.
  • Strong communication and presentation skills.

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