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Global Brand Marketing Senior Lead

CDI
Paris
Salaire : Non spécifié
Début : 31 décembre 2021
Télétravail total
Éducation : Bac +5 / Master

ManoMano
ManoMano

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Le poste

Descriptif du poste

OUR COMPANY CULTURE 💙

People are at the heart of ManoMano’s culture around our 3 core values : boldness, ingenuity and care. 

To consolidate its position as DIY and Gardening online leader, ManoMano has put technology at the heart of its strategy.

We are convinced it is by fluidly delivering qualitatives products that we will be able to offer our clients and merchants all the functionalities to revolutionise their online DIY experience.

As a fast growing company, we are always on the look for ingenious and passionate people.

Within the Marketing & Data department, and directly reporting to the Head of Brand, Com, Media you will occupy a key position for the organization, building, executing & monitoring our global go to market strategy in order to drive awareness and consideration. 

Your missions:

Strategy & Vision: 

Lead & implement the Brand Marketing strategy delivering against the company vision and business goals, for owned, earned & paid channels :

Brand advertising & experience across the funnel

Partnerships & events : defining clear, bold partnership strategy 

Advocacy & communities : consumer PR (France Only), influence & social community management

Content : developing global framework & scalability process, acting as a product team sparring partner 

Operational Marketing: to support our commercial performance

Implementation & scaling: 

Drive innovative, bold & ingenious global go-to-market strategies

Deliver guidelines for international markets (FR/SP/IT/UK/DE), report progress / challenges, optimizations to maximize impact in line with the company's customer-centric and data driven approach.

Measure and monitor our strategy impact and effectiveness, including brand health metrics and campaign measurement), report back on results and recommendations for improvements 

Develop processes, guidelines, audits etc. to ensure maximum ROI and global scaling. 

Manage budget with 100% accuracy & in full compliance with ManoMano guidelines

Leadership : 

Drive, empower & coach a team of high performing specialists (5+ persons)

Drive global agencies to drive best in class results, and incremental growth YoY

Lead without authority : Provide leadership and coordination for all initiatives with cross-functional partners ensuring marketing & product integration 

Partner with Media Lead & Regional Marketing & Communications leads (Northern/Southern Europe) ensuring consistency and maximum efficiency supporting regional needs & voice, as well as their business ambition

Masterfully communicate up/down/across the organization to ensure transparency, alignment, and advocacy of our strategy, cultivating strong collaborative relationships

#Li-hybrid

#Li-remote

Profil

* Bac +5 graduated from a Business School  / Marketing & Communication university degree

* 10+ years of experience in multicultural marketing & communication environment

* Strong business acumen and proven strategic, analytical and creative abilities

* Demonstrated experience developing and executing insight-driven integrated marketing campaigns that drove quantitative results at local and/or global levels.

* Proven experience building and leading teams, including experience directly managing teams of 5+ individuals and scaling organizations.

* Independent, can-do attitude, and proactive with strong attention to detail and excellent written and spoken English.

* Creative / Innovative / Out of the box thinker

* Ability to navigate from C-Level discussions to sell marcom strategy to building and monitoring AB test digital campaign

* Strong digital & ecommerce background

* English/French bilingual

* Excellent analytical skills and the ability to turn data into actionable insights

* Customer-centric, with an understanding of customer segmentation

* Avid learner with a strong growth mindset: not afraid to challenge yourself & your team quarter after quarter

* Ability to work in a constantly changing environment

* Team spirit and excellent interpersonal skills

What ManoMano offers you 

A scale- up environment made in France in hyper growth

Autonomy with a wide field of action

An immersion in the data-driven e-commerce

Agile & thrilling & international environment

Friday Labs to learn about diverse and exciting subjects

A pleasant setting in Paris in more than 3,000 m² (a gym, a terrace, a music room)

A positive, supportive & dynamic atmosphere

Crafternoons every Thursday afternoon (share your knowledge, learn from others)

External events attendance, fairs & Meetups

Restaurant card, mutual, transportation, 7 weeks vacation/year

Possible full remote

At ManoMano we are dedicated to building an inclusive and diverse workforce where each individual can grow. 

We respect and value the richness of varied cultures, perspectives, skills and experiences within our teams which is why we are looking for talented people from all backgrounds.

The information collected on this form is recorded in a file used by ManoMano - Colibri SAS so that we can process your application.   

The data is kept for 2 years from the date of your application. You can access your data, rectify it, request its deletion or exercise your right to limit the processing of your data. You can also exercise your right to the portability of your data. Consult the cnil.fr website for more information on your rights. 

To exercise these rights or if you have any questions about the processing of your data under this scheme, you can contact our data protection officer by writing to dpo@manomano.com.  

If, after having contacted us, you feel that your "Data Protection" rights have not been respected, you may submit a complaint to the CNIL.

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