What kind of automation rockstar are we looking for?

Kazidomi is looking for a passionate, result-driven, and collaborative individual to manage our marketing automation platform along with related tools (Email, Segmentation, Personalization and Push notification).

If this first sentence has sparked a light inside your soul, you might be very interested in what’s coming!
As our CRM Specialist, you will be asked to play your magic on the design, execution, and reporting for various digital marketing campaigns. The primary goal of the Marketing Automation Specialist will be to create and execute successful campaigns using our marketing automation platform Klaviyo and generate new automated revenue for Kazidomi. The dream candidate for this position will be data-driven, analytical, creative and have excellent written communication skills.

You will be the absolute expert for our marketing automation processes, data science and segmentation, and will collaborate with the marketing team across Kazidomi to ensure that our marketing operations maintain efficiency and improve over time by providing consultative, problem-solving, and educational expertise.

You must have an appetite for experimenting, measuring and iterating in order to continuously improve campaigns and drive better results. If this very long sentence hasn’t scared you off yet, you may pursue :)

What would you actually be doing?

As our CRM Specialist, your job will involve designing email campaigns, analyzing user behavior and campaign data, maintaining list health, running regular email programs and owning automation set-up processes.

In common language, this means:

• Work closely with Marketing, Design and Copy to shape and define how Klaviyo can enable business objectives and priorities.
• Optimize marketing automation tools and support the ‘user journey to marketing qualified leads’ - the set of actions and workflows that define what email campaigns are sent to which users (and when)
• Collaborate with our marketing team to implement new, personalized campaigns
• Manage ongoing analysis for campaign performance, key insights, and strategic learnings
• Maintain the quality of our subscriber lists, by following list health and deliverability best practices
• Consult and support the creation and curation of deep user/customer segmentation strategy in order to build relationships and drive growth goals
• Educate and train on new automation capabilities within our marketing automation platform

The soft & hard skills you need

• 3-5 years of experience in retention marketing, loyalty or CRM/email roles
• Solid understanding of data management and database concepts with proven ability to collect and analyze data
• Experience creating and managing email campaigns that utilize customer data to create personalized customer journeys
• Professional experience building marketing automation flows and batch campaigns
• Advanced segments based upon CLTV in order to build proper flows focussed on retention
• Knowledge of Klaviyo, Activecampaign or Drip is a plus
• Knowledge of HTML and CSS
• Knowledge of email best practices
• Proven ability to juggle with multiple projects and maintain a sharp attention to detail
• Effective cross-functional communication and organizational navigation
• Energetic, goal-oriented, and team-driven
• Mobile/App experience is a plus to push automated notifications
• Familiarity with webhooks and APIs is a plus
• Experience with templating language is also a plus
• Excellent listener & communicator (FR, EN) and knowledge of Dutch is a plus
• Must be able to work remote or at the office

HR interview
Interview with your manager
Practical case / test
Interview with CEO
Reference check

Does this sound like something you can and want to do? Then you should definitely send us your application.