Reporting to the Head of Marketing & Communication, you will be responsible for defining and implementing the content strategy and its production for healthcare facilities and their leaders. The goal?

• Strengthen our relationship with healthcare leaders through differentiating, high-value and useful content for them.

• Demonstrate our expertise in the sector, our proximity and our partnership role with healthcare facilities.

• More generally, to build a strong brand image for Hublo that will align with our vision and mission.

Your missions will be:

Brand content creation (70%):

• Definition and implementation of the content strategy to create a solid engagement level with healthcare facilities leaders.

• Production of all the content related to this strategy: articles, white papers, website & blog content, case studies, webinars, newsletters, videos, infographics, social media posts and communication supports.

• Development of a BtoB editorial line for which you will be the guarantor, with a user-centric specific tone of voice for which you are responsible on all touch points.

Social media & communication (20%):

• Definition of the editorial planning and its proper implementation by each stakeholder (social media accounts, newsletter and other actions to be defined).

• Social media management: orchestration and promotion of our content through our LinkedIn and Twitter accounts, or any other relevant channel; analysis of our performance.

• Management of our marketing campaigns with the Traffic Manager.

• Management of the emailing database of our newsletter for the healthcare facilities leaders.

Influence (10%):

• Strategic and editorial watch in order to propose topics related to healthcare ecosystem news, and to create activations in line with the content strategy.

• Partnerships with relevant parties within the healthcare facilities ecosystem.

• Participation in physical events dedicated to this target group of healthcare facilities leaders to build solid professional relationships.

Perks & benefits

Perks Our team members are our #1 asset! We offer them great perks so they feel good about working for us!

• A fair and competitive salary package 📈

• A tailor-made onboarding program to discover Hublo’s organization, products and teams 🔍

• A flexible remote working policy 🏡

• A daily meal plan (Swile) 🥗

• Access to thousands of gyms and activities, through our partnership with Gymlib 🤸🏼🏋🏻

• Macbook environment 💻

• Free coffee, snacks and a budget allocated to managers for small team events ☕

Office & Team Life

• A dynamic and multicultural team of 10+ nationalities 💥

• The ability to work in several locations: Paris, Sophia-Antipolis, Cologne 🌆

• Weekly team drinks and yearly offsite (long week-end in the French Alps or Portugal just to name a couple) ☀️

• A chance to contribute to improving the healthcare system in Europe ❤️

• You have a literary/journalism academic background or EHESP 

• You have a meaningful experience in writing specialized BtoB content (an experience in a SaaS company is a plus)

• You have a in-depth knowledge of the French healthcare sector

• You know how to deal with the expectations and challenges of a healthcare institution director

• You demonstrated a strong ability to write editorial lines and to develop a content strategy

• You already have an experience in the animation of professional social networks

• You speak French and English fluently

• A call with Pierre (Lead Talent Acquisition) - 30 min

• Technical Interview: Hermine (Marketing and Communication Manager) & Gilles (Head of Marketing) - 1H

• Case study: Antoine (CEO) - 1H

• Culture Fit: 1 C-Level / Leadership Team member + 1 person from another team