CRM automation manager job description


CRM automation manager job description




  • Économie collaborative, Tourisme, E-commerce
  • Entre 50 et 250 salariés

Le poste

CRM automation manager job description

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Qui sont-ils ?

Bienvenue chez vous, partout dans le Monde !

Chez HomeExchange, ils ont la conviction qu’une autre manière de voyager est possible. Un voyage plus authentique, plus humain et plus en ligne avec les enjeux climatiques actuels.

Leur mission Permettre à des millions de personnes de partir en vacances plus souvent et plus longtemps, en s’échangeant leur maison

La plateforme propose aujourd’hui plus de 450 000 logements, dans 159 pays. Grâce à un système innovant, les membres de leur communauté peuvent échanger facilement leur maison, de manière transparente et en toute sécurité.

Leader mondial de l’échange de maisons, HomeExchange fait partie de la sélection French Tech Next40 2020.

La plateforme qui s’engage depuis sa création à valoriser et promouvoir un tourisme plus durable, respectueux de l’environnement et de l’Homme vient d’être récompensée pour ses efforts en recevant la certification B Corp

Envie d’en savoir plus sur HomeExchange ?Culture d'entreprise, équipes, stack technique, offres d'emplois... C’est parti pour l’immersion !
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Descriptif du poste

Welcome to the #1 home exchange community in the world

At HomeExchange, we envision a new mode of travel: through home exchanges.

Our company runs today the world’s largest home exchange community, with 100k members in 130 countries.
Thanks to an innovative system, the platform offers a flexible and secure service, so that the members live an authentic experience based on trust and hospitality.
Our way of life is shared by the worldwide HomeExchange community. It is in keeping this vision that we take on new initiatives every day to design unforgettable experiences for our members.

We find that respect, freedom, and kindness go hand-in-hand with ambition, innovation, and confidence.
If you see yourself also manifesting these notions, searching for authentic experiences and exhibiting a concern about the preservation of our planet we invite you to join us.
Let’s build the future of travel together!

Directly reporting to the Head of CRM within our Marketing team you will be responsible for CRM tools, data quality & automation campaigns for all the countries and both business units : HomeExchange & HomeExchange Collection. Identifying holes in our user lifecycle and filling them with the most appropriate communication content & channel to increase conversion & renewal will be your daily job.


Datamodel & tools

  • Be our CRM tools expert (mainly Iterable)
  • Implement new channels identified as good opportunities for HE (such as SMS)
  • Own the CRM data model & coordinate any changes needed
  • Follow up on all relative bug resolutions
  • Work closely with the data team to ensure data quality & documentation update


  • Coordinate existing campaign optimization & run constant AB tests with existing CRM team & freelancers
  • Build new automation campaigns (content, integration, targeting, flow set up) based on business opportunities analysis
  • Work closely with the sales lead to implement new callback campaigns or implement callback banners in existing campaigns
  • Build a strong mobile strategy to increase mobile traffic & conversions including push app, push web, SMS campaigns
  • Lead relative projects such as our upcoming transactional email migration : framing, specificities writing, coordination with data & product team


  • Build reports to monitor closely sendings & campaign performances
  • Analyze, share learnings & recommendations
  • Develop a reliable control group methodology to measure incremental revenue

Profil recherché

  • At least 3 years of experience in managing CRM database & multichannel automation campaigns
  • A true appetence for data flows and complexity
  • HTML and SQL skills are a plus
  • Strong analytical skills and familiar with AB test methodology
  • Very good French and English communication skills, both verbal & written
  • Real problem solver
  • Ambitious & result oriented : committed, proactive, you like to see impacts of your actions
  • Autonomous but also a great team player
  • Data driven : you don’t do because you feel it but because you have observed and analyzed
  • Good coordination skills
  • Want to take part in an entrepreneurial project with a positive impact


  • Full-time position
  • Company social events
  • Flexible WFH policy
  • Free Membership to our travel network

Please send us:

  • CV
  • Cover Letter

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