Planning & Insights Capabilities Associate Director - F/H - CDI

CDI
Paris
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WPP Media
WPP Media

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For clarity and accessibility, we have chosen not to use gender-neutral or inclusive writing conventions in our communications. WPP Media is firmly committed to diversity: we value inclusion and equality, considering all candidates regardless of gender identity, ethnic origin, or religion. All our positions are also open to people with disabilities.

About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build a better future for our people, our planet, our clients, and our communities. For more information, visit wpp.com.

WPP Media is WPP's global media network. In a world where media is omnipresent, we bring together the best platform, the best talent, and the best partners to develop the most innovative solutions, delivering unparalleled growth for our clients. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It is through this synergy that we deliver truly exceptional experiences, for both our clients and our internal teams. To succeed in this role, it is crucial to embody the core values that unite WPP and WPP Media:

  • Be Extraordinary by fostering collective leadership that inspires truly transformative creativity.
  • Create an Open environment by finding the perfect balance between the fulfillment of our people and the satisfaction of our clients, all built on mutual trust.
  • Lead with Optimism by actively stimulating growth and development to mobilize our entire organization.

About EssenceMediacom

EssenceMediacom represents a new approach to the media agency. Our expertise is based on in-depth data analysis and a keen understanding of consumer behavior, combined with the most advanced technologies.

We are convinced that the strategic alliance between media and creativity can radically transform the performance of the biggest brands. Our role is to support our clients in understanding the complex challenges of contemporary marketing and to identify the levers of innovation that will enable them to create lasting connections with their consumers.

Our organizational structure reflects this modern vision: we combine intelligent data utilization with a human-centered approach, we cultivate diversity of perspectives and expertise, and we favor a continuous, large-scale experimentation and learning approach. Above all, we have integrated adaptability into our DNA to continuously evolve with market transformations

The Role: Account: Global Luxury Client

Scope: Worldwide

Planning & Insights Capabilies Champion (40% time)

A) Mission: Continue building WPP planning & insights capabilities momemtum for the client. a) Train & continue implementing :

· Deliver training for end users in market, based on client needs.
· Ensure clients paid media campaigns are set up within the planning tool workflows.
· Drive the community of tools champions across the top 10 markets.

B) Maintain capabilities at an optimum level and develop new one when relevant

· Add & maintain relevant widgets, data sources within the tools.
· Maintain the strategic AI agent(s) built in for client.
· Manage the research tools and paid solutions with intel. partners (Licenses, contracts).
· Engage with WPP global insights & research team on existing capabilities development.
· Collaborate with the Global Trading Director to unlock research projects with partners.

C) Demonstrate Value & impact

· Prepare case studies leveraging hero Audience & Strategic Insights tools.

Planning & Insights Support (60% Time)

Mission: Support Media Planning & Business Strategy projects for HQ clients with the support of planners within each business unit.

· Support on Annual Media Strategy projects and ad hoc projects.
· Support the planners to deliver campaign strategies projects.
· Lead Media budget allocation projects exercise across markets.
· Provide ad hoc measurement solutions for HQ clients.

Life at WPP Media and its benefits

Our commitment to shaping the future of media is demonstrated through active support for our talents' professional development, helping them reach their full potential. This approach is coupled with a responsible vision in our media investment strategies, thus reflecting our dual priority: valuing our employees while adopting sustainable practices in our industry. WPP Media employees have privileged access to WPP Media and WPP's international networks, allowing them to develop their passions, expand their professional network, and stay at the forefront of marketing and advertising innovations.

We have vast and varied resources at the service of our employees; our company actively cultivates the inclusion of talent from all backgrounds. The achievements and expertise of our teams are regularly highlighted during unifying events that also mark key moments of the year, thereby strengthening our collaborative and diverse company culture.

Our benefits include:

  • Remote work: up to 2 days per week and 2 full weeks to be taken in two separate periods during the year.
  • Two additional days off, including Whit Monday (Pentecost Monday).
  • Additional vacation days for every 5 years of seniority.
  • 5 additional remote work days per month for employees suffering from endometriosis.
  • Disability policy: 3 authorized paid days off per year, access to "Chèques Emploi Service Universel" (CESU - universal employment service vouchers), and specific support for employees with a "Reconnaissance de la Qualité de Travailleur Handicapé" (RQTH - recognized disabled worker status).
  • Solidarity missions possible through the "We care and we act" program.

Recruitment Process

  1. Interview with the recruitment team: A first phone or video conference interview with a member of our recruitment team. This will allow us to better understand your skills and experience, and will give you the opportunity to ask questions about the position and the company.
  2. Operational interview: To assess the suitability of your skills and profile against the requirements of the position.
  3. Case study: A case study will be provided to evaluate your technical skills related to the position. A debrief will be offered.

We are committed to making this process as fast and efficient as possible, and to maintaining open and transparent communication throughout.

Please read our Privacy Notice for more information on how we process the information you provide.

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