The role

Part of the Global CRM Direction and attached to the Head of CRM & Data Project, the CRM Data Manager’s mission will be to develop Customer Knowledge across channels as well as markets/regions.

He/she will lead strategic data projects and manage the CRM data team

He/she will be responsible for the production of reports, studies and analyses required for performance monitoring.

He/she will provide and present insights & business recommendations to contribute to markets growth.

He/she will progress our data maturity to a level which allows for predictive, intelligent marketing and a seamless customer journey while building close relationships with the regions as well as international departments such as Data & CRM Technology teams.

What you’ll do

LEAD CUSTOMER DATA PROJECTS

• Lead projects related to CRM Analytics in close collaboration with IT stakeholders, such as Data visualization applications, Predictive personalization, Customer Segmentation & Scoring
• Develop a deep understanding of markets’ needs and priorities in order to implement the most relevant CRM Analytics projects
• Document business specifications in close collaboration with Global/Region CRM teams and other stakeholders
• Train and support regional/local teams into the CRM Analytics solution use to enhance their omnichannel customer understanding and CRM activities
• Lead internal communication to ensure stakeholders are well informed regarding priorities and timelines

LEAD CUSTOMER ANALYSIS & INSIGHTS

• Develop and implement reports and ad hoc analysis to monitor CRM performance and customer behavior globally
• Define the outcomes of data analysis, the methods and source used
• Provide and present valuable insights for overall marketing and customer experience strategy
• Be a key contact for IT specially regarding Client data model
• Actively participate to the Analytical Community & Data Governance program to share best practices and harmonize analytics worldwide
• Develop a data-centric culture internally, advocate for data intelligence

The current technological environment is the following:

• Cloud computing & storage: Microsoft Azure and Snowflake
• Programming languages: SQL, Python
• Data visualization & Analytics tools : Qliksense, Tableau/Einstein

Description du profil :

You are

• Completely customer oriented
• Working effectively with technical and non-technical audiences
• Strong organizational and project management skills, with great attention to detail, ability to multi-task and prioritize
• Proven ability to solve problems, engage and coordinate many stakeholders in an international context
• Ability to communicate clearly and create good relations with others

You have

• +7 years background in analytics positions in global companies demonstrating the capacity to understand the business issues
• Strong practical skills in data analysis (data manipulation, statistics, visualization) and machine learning
• Knowledge of SQL, Qlik and Tableau
• Be able to translate analysis into insights and to make number meaningful from a strategic or operational perspective

We have

• Close to 70 years of expertise in beauty and spa, with the Clarins and myBlend brands
• Unique products and innovative services
• A commitment to Social & Environmental Responsibility embedded in our raison d’être
• A caring and inclusive corporate culture
• Development and training opportunities
• Attractive compensation and benefits
• A flexible work environment, with up to 2 days of remote working per week