The role :

CDI to be filled as soon as possible

Based in Paris 17

As part of the Ecommerce Europe team, and reporting to the head of ECRM, you will be responsible of the ECRM campaigns to animate the Database for Ireland and Portugal

What you’ll do:

The Europe E-CRM Project Manager has the following roles and responsibilities :

Contact plan definition:

• Definition and optimization of the ECRM contact plan (emailing, triggers, mailing)
• Definition of the targeting, recommendations and monitoring of the commercial pressure
• 360 coordination with retail local team for omnichannel campaigns

Implementation of eCRM online campaigns:

• Email content: storytelling, design brief, HTML production in Badsender
• Target definition and A/B tests implementation
• Partners management & campaigns monitoring in Adobe Campaign V8
• Analysis of campaign performance and implementation of recommendations to optimize future actions
• Best practices / benchmark in terms of emailing, innovations, CRM and digital trends

eCRM project:

• Loyalty Program visibility : roadmap definition and animation
• Personalization and customer journey optimization
• Support in the implementation of relational campaigns linked to the customer's lifecycle and to loyalty programs in collaboration with the brand and local teams
• Automatic campaign deployment and / or optimization (emails and push notification)

Regional role:

• Support and evangelization of markets region in their CRM development
• Recommendations: A / B tests, innovations… and sharing with the countries of the region
• Webinar, training and managing tools such as AI Tool, Badsender, etc
• Best Practices and eCRM guidelines sharing

Description du profil :

You are:

• Customer-obsessed, always striving to deliver outstanding experiences
• Business-savvy, with a sharp sense of performance and value creation
• Digitally fluent, with a strong analytical mindset and ecommerce acumen
• Highly organized and detail-oriented, with a drive for operational excellence
• A collaborative team player, positive and solution-oriented

You have:

• 5 years higher education, business school type, with a specialization in ecommerce/ digital marketing
• 3-5 years’ successful experience in similar roles (crm, campaign management, loyalty…)
• Good knowledge or experience working with Adobe Campaign, Google Analytics, Badsenter, Dartagnan, Figma, etc…
• Fluent in French and English

• 70 years of expertise in beauty and spa, with the Clarins and myBlend brands
• Unique products and innovative services
• A commitment to Social & Environmental Responsibility embedded in our raison d’être
• A caring and inclusive corporate culture
• Development and training opportunities
• Attractive compensation and benefits
• A flexible work environment, with up to 2 days of remote working per week