Your responsibilities:

• Campaign Management: Plan, prepare, implement, and optimize mobile acquisition and remarketing campaigns in the French market, ensuring alignment with our performance goals and KPIs.

• Performance Analysis: Monitor, optimize, and report on the performance of marketing campaigns, making data-driven decisions to improve outcomes.

• Cross-Departmental Collaboration: Work closely with others, including all Marketing Teams, Product&Development and Design departments, to ensure that our apps and campaigns resonate with the target market.

• Creative Direction: Manage the design process of high-performance advertising materials in collaboration with our design team. Research and brainstorm new creative approaches and continuously do tests. Align with different departments regarding the brand guidelines and tonalities.

• Channel Expansion: Research and onboard new marketing channels, managing all contractual coordination with Procurement and Legal departments.

• Partner Management: Maintain and enhance partnerships with key external partners in the Mobile Advertising field. Constantly check the health of the tracking of existing partners and create and test new tracking links (also for other departments).

• Innovation: Employ creative and innovative marketing strategies, staying ahead of emerging mobile marketing channels and trends.

• Continuous Learning: Keep abreast of the latest trends, technical updates, and legal requirements in mobile marketing, pursuing continuous personal and professional development.

• Market Analysis: Analyze and monitor the current target audiences and discover new potential target audiences. Keep an eye on the competitors and the general market development.

• Experience: Proven expertise in App Performance Marketing or similar fields, backed by a suitable academic background.

• Technical Proficiency: Excellent understanding of mobile technologies and experience with tracking tools.

• Analytical Skills: Strong analytical capabilities, especially with Excel, and a data-driven approach to marketing.

• Entrepreneurial Mindset: An entrepreneurial spirit, with the ability to think strategically and execute effectively.

• Passion for Mobile: A deep passion for the mobile app ecosystem, marketing, and technology.

• Hands-on Mentality: A proactive, hands-on approach to work, with a readiness to tackle new challenges and implement solutions.

• Teamwork: Ability to work independently as well as enjoy being part of a collaborative team working towards a common goal.

• Well-Organized: Ability to organize multiple tasks, prioritize workload independently and throughout ownership.

• Language Skills: Fluency in French and English is essential.