What you will be doing: Key responsibilities

As a Data Analytics Manager, your role will encompass:

Deliver the highest standards of quality on Data marketing projects

• Pilot multidisciplinary teams (consultants, data scientists, data analysts, software engineers, media traders)
• Develop robust, industry-leading measurement and analytics projects that enable clients with visibility across physical and digital customer journeys (online and offline)
• Planning, leading and delivering advanced analytics strategy and solutions for clients including e-commerce, 3rd party tool implementations, and advanced modeling.
• Identify and support the delivery of suitable statistical data analysis techniques, to provide recommendations for clients which exceed performance expectations and maximizes ROI
• Explore automation techniques that create efficiencies and improve ROI (both internally and for clients) such as scripting, tool development or better client reporting methods
• Act as an internal consultant on analytics for significant projects, helping other teams to shape the very best solutions
• Lead through the ‘pitch ownership’ and by taking an ‘analytics lead’ role on new business pitches

Data Marketing and Analytics leadership

• Lead data analytics development, defining and communicating a clear strategy for the team and the value it will add to the agency
• Work together with the data consultants to champion analytics development and associated platforms on three fronts – internally to the agency, externally to clients and to represent Artefact’s position to the wider marketing community
• Lead and develop roadmaps for our analytics offering, process, and techniques and develop best practice documentation
• Develop review and sign off processes to ensure analytics work is always of the highest possible quality
• Responsible for Artefact being known as exceptional in analytics in the wider market. Actively seek to build Artefact’s profile within the digital marketing community. 
   

Qualifications: Education & experience required

Having an academic level of education (Master), in a data marketing-driven working environment, you have :

• A minimum of 3 years of work experience in a data-driven working environment
• Deep understanding of data marketing and digital marketing ecosystem and issue, which included but not limited to data collection, campaign management, advanced segmentation, performance tracking, dashboarding, strategic attribution, marketing mix modelling, etc.
• Experience or have knowledge in digital marketing toolsets (DMP, DSP) and ecosystem building,

Ideally, you have the knowledge or take interested in one or more of the following technologies:

• Advertising tools, linked to tracking and/or analytics in a marketing context (Google Analytics, Adobe Analytics, DMP, DSP, Adservers, DV 360…)  
• 1 or 2 programming languages among SQL, Python and/or R.
• 1 Data visualisation tool (Tableau, Data Studio, Dataviz, R / Python dataviz libraries, …) 

As a bonus, you have: 

• Knowledge in Cloud technologies (Google Cloud Platform, Azure, AWS, etc.).