About your role:

Within the Growth team, assist the creation, execution, and analysis of our brand demand gen programs (=supply side) to generate high intent brand leads from across multiple channels. You will also be responsible for outbound retailer acquisition (=demand side).

• Manage lead generation channels
• Collaborate cross-functionally with our growth and Sales teams to support lead generation efforts (inbound, outbound, referral, partnerships, …)
• Partner with sales to develop our lead scoring model to optimize sales resources and conversion
• Work with Sales Ops to optimize the whole funnel and Brand Success
• Work with product to automate what can’t be done by the Sales Ops Team
• Set the metrics to measure channel effectiveness and optimize efforts to prioritize resources
• Continually test and learn, recommend new channels, acquisition approaches, and A/B tests
• Analyze data to prove ROI and manage dashboards/reports to track campaign success
• Be responsible for segmenting our efforts: by country and / or category and / or whatever is relevant
• Own the launch of new countries on the supply side (we have many!)

You will make sure the brands are followed upon until they go live and identify all bottlenecks along the way. You will also tackle lead generation on the retailer side to make sure Ankorstore is known in the whole of Europe.

We want you to create the best Lead Gen team in Europe. This means:

• Build the best team to serve all Europe
• Work closely with our Country Managers on core countries
• Manage the lead effort on a daily basis: drive weekly routines, forecast if the week is going well or not, be able to shift lead focus if needed
• Improve the team performance every day through relentless improvement on lead generation, qualification and closing
• Set up & track team objectives with the Lead Gen Manager
• Challenge the Lead Generation strategy and finding new channels
• Report of the team activity & performance

The experience we require:

• A first experience in Growth or Lead Gen with a proven track record
• Having worked on International Lead Generation (Germany, UK, BeNeLux, Sweden…)

The 5 most important qualities to succeed in this role:

• You are Fluent in English
• You know scraping techniques and love to test new tools all the time to scale your acquisition
• You are very analytical
• You love to automate, but you also know when to do things that don’t scale
• You know numerous email strategies, because that’s what you are good at

Other skills that would add value:

• Fluency in German, Dutch or Swedish is a plus
• Fluency in any other european language is also a plus
• Excellent knowledge of Hubspot or Salesforce (or any CRM)
• Experience scaling acquisition for a marketplace (supply and/or demand side)
• Knowledge of SQL and coding basics (or you’ll learn it with us ;) )
• Knowledge of Paid Media Channels (Facebook, Google) is a plus
• You read blogs, listen to podcast, are part of Outbound communities. You’re curious and know that things move fast, so you need to stay on top of what’s new in the ecosystem

Benefits & location:

• Working with a very ambitious & mission driven team backed by powerful VCs (Index Ventures, GFC, Alven, Aglae)
• Location can be anywhere
• Work from Home can be an option for this role
• Competitive package