As part of the Online Acquisition team (SEO/SEA, paid acquisition, Content Marketing), your role will be to:

• Lead and refine the SEO strategy for Agicap with the objective of increasing organic traffic, search ranking and maximizing ROI

• Build a site content & technical strategy for SEO across 4 markets (FR, DE, ES & NL) with a focus on supporting revenue growth targets

• Partner with the Inbound team in the execution of SEO specific strategies

• Collaborate on SEO content creation with our Content Marketing Manager, international Marketing teams and freelancers

• Lead the global Netlinking strategy with the help of local marketing

• Analyze data, share insights and improve SEO reportings

• Partner with our engineering team to ensure the implementation of technical enhancements (log analysis, servers, site architecture, Javascript…) and address SEO issues

• Optimise the technical SEO infrastructure such as content containers, metadata, etc

• Identify opportunities and define roadmap for SEO automation

Current stack :
Website: Contentful/Gatsby/Netlify
SEO: Ahref, Search Console
Analytics & UX: Google analytics, Looker, Hotjar

Blog Team

🎯 Here is the commercial value chain :

1/ Marketing Team : in charge of the prospect lead generation

• Outbound lead gen : with growth engineers and growth managers
• Online Acquisition : SEO/SEA, paid acquisition, Content Marketing
• Product Marketing Management
• Communication, Partnerships : press relation, webinars, branding, video production, community management

2/ SDR qualifies leads every week.
During the first phone call, they identify the prospect needs. They do not present the solution but rather understand how the company manages its cash flow monitoring, identifying needs, decision-makers and existing tensions on cash flow.
They plan phone call meetings (software demonstrations) with the right decision-maker.

3/ Account Executives take over and demonstrate the software to answer the pain already identified (by phone, without video call). They sell the solution and activate the subscription.
Lead qualification is therefore a major issue in our sales practices.

4/ As soon as there is a subscription, the Customer Success team manages the onboarding, the training of new users. The CS team also manages support and account management.

⚡ You will be a key driver of growth and report directly to our Head of Online Acquisition, Céline. We’re looking for an experienced SEO Manager :

• 3+ years of experience in working in SEO, within a fast-paced environment
• All round expert in SEO, including technical knowledge, familiarity with the web development process and SEO best practices (70% technical 30% content)
• Knowledge of HTML, CSS, JavaScript
• A digital-first thinker who is able to talk confidently about SEO across different levels of the organization and with people with both high technical skill sets and those with basic digital expertise.
• Fluent in English
• Enthusiasm and team spirit

🎁 What we offer :

• Perfect moment in terms of growth and opportunities to join our adventure
• Competitive salary
• Fast learning environment, entrepreneurship and team spirit
• An incredible team of entrepreneurs
• Cool office in Lyon (1000 m2)
• Thursday beers and afterworks with the team 😎

• Screening call with our TAM
• Call with Céline, Head of Online Acquisition
• Case study and meeting with Céline
• Meeting with our CRO Mickaël