Senior Growth & Acquisition Manager

Worldia is a B2B2C travel platform for tailor-made trips. We enable any partner to tap into the huge potential of individualized travel by combining a powerful technology, a top-quality product curation and a premium customer service.

After having raised 19M€ in 2019 & joined the FrenchTech120, Worldia is preparing the market recovery with a lot of exciting projects: the release of the new version of the platform, a subsidiary in the US and new business partnerships.

Do you want to join the adventure? Welcome aboard!

Our values
AMBITION // Shoot for the moon
PLEASURE // Spend good time all together
INTEGRITY // Be honest and transparent, always

We are looking for a Growth & Acquisition Manager to join the marketing team.
You will have for a mission:

• Be responsible for input on growth strategy, execution, and optimization across our digital businesses for B2C, and help other teams for B2B
• Provide input into multi-channel growth strategies based on product needs: SEO/ASO, SEM, DSPs, social paid, word of mouth, email marketing, push notifications, traditional, mobile native and web, programmatic display, etc. (earned & owned media)
• Define, execute, analyze, and optimize A/B tests
• Prepare growth strategy documents, frameworks, and guidelines for internal and external use
• Leverage personal network and knowledge of digital tools to drive competitive advantage
• Convert insights into action - see customer acquisition process through from ideation to execution
• Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business
• Design holistic lead generation and nurturing campaigns, leveraging marketing automation and CRM functionalities
• Contribute to vetting and building out our marketing tech stack partnerships

You will need:

• Several years of professional experience in industry, consulting, or agency
• A passion for building, bringing to market, and scaling digital products and services
• Entrepreneurial spirit to help us shape our growth initiatives and company
• Ability to think strategically and creatively: analyze, synthesize, recommend, and take actions
• Previous marketing or user acquisition and growth experience proliferating consumer facing digital products and services
• Expert communication, presentation, and material preparation skills required
• A passion for growth marketing and driving customer adoption
• Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity
• French & english fluent