You will report to the CMO and the Head of Content Marketing.
You’ll work closely with Sales, Key Account Managers, Customer Success, and Partnerships.
This job is based in Paris (hybrid) 🇫🇷 with regular travels across France and Europe
This role is made for someone who loves being on the ground: meeting teams, building relationships, and bringing Naboo to life in different cities across Europe — not once in a while, but regularly.
As Field Marketing Manager, you will own the strategy, planning, and execution of Naboo’s events (trade shows, customer events, key business moments).
Your main goal is to generate qualified demand, accelerate sales pipeline, and build an event engine that is high-performing, measurable, and scalable — while delivering standout experiences.
As Field Marketing Manager, you will own the strategy, planning, and execution of Naboo’s events (trade shows, customer events, key business moments).
Your main goal is to generate qualified demand, accelerate sales pipeline, and build an event engine that is high-performing, measurable, and scalable — while delivering standout experiences.
1) Event strategy & planning
Build and run the annual event calendar (trade shows, customer events, launches).
Define objectives, audiences, formats, budgets, and KPIs for each event.
Prioritize initiatives based on expected business impact (pipeline, retention, partnerships).
2) End-to-end event execution
Manage full event operations: venues, vendors, booths, logistics, signage, swag, catering, staffing.
Coordinate internal teams and partners before, during, and after events.
Ensure smooth, high-quality execution — on time and within budget.
3) Marketing & sales activation
Deliver structured event comms plans: invitations, follow-ups, content, sales enablement.
Partner with Brand and Content teams to produce key assets (emails, landing pages, decks).
Set up commercial activation: targeting, personalized invites, meeting booking, post-event follow-up.
4) Performance measurement & continuous improvement
Implement event tracking (UTMs, forms, badge scans, CRM).
Run satisfaction surveys (NPS), analyze attendee feedback, and organize qualitative debriefs.
Produce clear performance reports and actionable improvement recommendations.
Build and maintain an event playbook (processes, templates, best practices).
5) Budget ownership
Build and manage event budgets (fixed/variable costs, travel, logistics).
Negotiate with vendors and optimize costs without compromising quality.
Ensure rigorous financial follow-up with internal teams.
Ideal candidate
2–6 years in field marketing, B2B event marketing, or professional event management
Proven experience running trade shows, customer events, and B2B / SaaS formats
Strong business mindset with a focus on commercial performance
Skills
Excellent project management and organizational skills
Strong written and verbal communication
Comfortable with tracking, CRM, and reporting tools
Ability to manage budgets and negotiate with vendors
Strong attention to detail and participant experience
Personal qualities
Ownership, autonomy, and entrepreneurial spirit
Reliable, structured, and solution-oriented
Excellent interpersonal skills and ability to work cross-functionally
🇫🇷🇬🇧 Languages
Professional French required (European environment)
Professional English required (European environment)
Expected deliverables
Annual event calendar + detailed timelines
Event playbook (checklists, templates, processes)
Performance dashboards (leads, pipeline, NPS, ROI)
Post-event reports + strategic recommendations
Pre- and post-event communication plan
Success metrics (KPIs)
Attendance rate and no-show rate
Number of qualified leads and meetings generated
NPS and participant satisfaction
Budget and timeline compliance
Tools
HubSpot, Google Workspace, Notion
Reporting & analytics tools (dashboards, CRM)
Survey and form tools
🚀 What Naboo offers
A strategic role with direct impact on company growth
High autonomy and the opportunity to build a key function from the ground up
A dynamic, ambitious, and supportive startup environment
Truly European projects — and the chance to travel regularly across Europe to make them happen
Why work at Naboo?
Beautiful office space in the heart of Paris (10th district)
A great team and human adventure that makes Naboo shine every day (even on rainy days) 🌞
Awesome work tools (MacBook)
A Swile card of €10 per day, 50% covered by Naboo 🍔
Transport subscription reimbursement (50%) 🚃
Top-tier health insurance (Kenko) covered at 80%
Access to Wellpass for sports and wellness 🏃
Seminars, team-building activities, and Nabooms because we strongly believe in events that bring our team together 🎉
Fresh fruits 🥝
Step 1 : Visio with Bryan, Content Marketing Team Lead
Step 2 : Business Case
Step 3 : Speed Meeting with 4 or 5 members of Naboo
Rencontrez Merit, SDR
Rencontrez Virginie, Head of Finance
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