Witekio helps device markers bring their products to life with world-class software. With 20 years of experience and a team of 170+ passionate engineers, we work across many industries to help our clients accelerate time to market, level up products and reduce project risks. We love to solve problems with design and technology, we offer full-stack, edge-to-cloud embedded development services. Witekio is headquartered in Lyon and has five office locations across four countries, including the USA, UK, France, and Germany. Witekio is part of Avnet - a Fortune 500 company. Want to know more? Have a look to our case studies: https://witekio.com/category/case-studies/

In one sentence: Your mission is to generate MQLs and grow our brand through paid channels in our 4 target markets: the US, UK, France & Germany. You’ll need to have hands-on experience in pinpointing our prospect's needs through data analysis and helping ensure their first touchpoint engages them. 

 Collaborating closely with the content and outbound team you’ll work across a range of paid and organic channels to retarget interested parties and help kickstart our marketing funnel. 

 On a daily basis, you will: 

• Manage our SEA (Google Ads) and SMA (LinkedIn Ads) campaigns.
• Create landing pages for these campaigns.
• Run experiments and A/B tests to optimize the whole acquisition funnel.
• Report on the performance of these campaigns.
• Evaluate new paid channels or tactics to generate more leads.

The must have’s:

• 2 years of hands-on experience with Google Ads and LinkedIn Ads.
• At least 1 significant experience in a B2B company (in-house or agency side).
• Written & spoken proficiency in English, 
• Strong analytical skills.
• Interest in mastering new tools (analytics, CMS etc.) and getting technical.

Bonus points if you have:

• Experience with WordPress or a similar CMS.
• Basic HTML & CSS skills.
• Basic French knwoledge
• Experience with tracking and reporting tools such as GA4, Google Data Studio or GTM.
• Experience working in the Tech / IoT industry.

What you’ll get:

• An international environment: working on 4 different markets with an international team.
• Full ownership of paid channels and a given budget to achieve your MQL target.
• An opportunity to grow and explore other marketing areas as per your preferences: SEO, partnerships, marketing operations, product launches etc.