We’re looking for a B2B Copywriter with a strong demand generation mindset to help us turn complex cybersecurity and identity management topics into high-impact, business-driven content.

This role sits at the intersection of SEO/GEO, campaign execution, and thought leadership content creation. Your mission is not just to write — it’s to create content that builds authority, drives traffic, supports pipeline growth, and strengthens our positioning in a competitive market.

You don’t need to be a cybersecurity expert on day one. But you must be intellectually curious, analytical, and genuinely motivated to understand technical subjects deeply enough to write with clarity and conviction.

1. SEO & GEO Content Strategy Execution

• Produce high-quality, search-optimized content (blog articles, pillar pages, comparison guides, landing pages, FAQs, long-form assets) aligned with keyword SEO and GEO strategy.

• Contribute to topic cluster development to increase organic visibility and domain authority.

• Collaborate with SEO specialists to continuously improve rankings, traffic, and conversion rates.

• Leverage performance data (traffic, engagement, conversions) to refine content and iterate strategically.

2. Campaign & Demand Generation Assets

• Develop compelling content assets for integrated marketing campaigns: eBooks, whitepapers, case studies, landing pages, email sequences, paid media copy, and sales enablement materials.

• Translate product capabilities into clear business outcomes and value propositions.

• Ensure consistent messaging across paid, owned, and earned channels.

3. Thought Leadership & Brand Authority

• Contribute to executive and expert-level content (POV articles, strategic blogs, industry commentary).

• Transform analyst insights, market research, and customer pain points into strong narratives with a clear point of view.

• Help position the company as a trusted authority in Identity & Access cybersecurity industries

4. Editorial Excellence & Content Governance

• Maintain a consistent, authoritative, and confident tone of voice across all assets.

• Ensure clarity, precision, and structural coherence in every deliverable.

• Continuously enrich and optimize our content library to support the full customer journey (awareness → consideration → decision).

• Use AI tools responsibly to accelerate research, structuring, and optimization, without compromising quality or originality.

· Bachelor’s or master’s degree in marketing, communications, journalism, or a related field.

· 3-5 years experience writing for B2B technology audiences (ideally in cybersecurity, SaaS, or IT infrastructure).

· Hands-on experience developing multi-channel content (e.g., campaigns and web assets) that drive engagement and credibility.

· Ability to turn complex or technical information into clear, engaging copy that’s easy for target audiences to understand.

· Exceptional writing precision, with a keen eye for tone, structure, and consistency.

· Collaborative mindset — you’re at your best when partnering with other teams.

Nice-to-Have

· Experience using AI tools to ideate, structure, or refine content, not as a shortcut, but as a tool to improve efficiency and strengthen message consistency.

· Working knowledge of SEO principles and content analytics tools to help with visibility, performance, and continuous improvement of written assets.

· Familiarity with content frameworks and storytelling methodologies (e.g., messaging hierarchies, narrative arcs, or conversion frameworks) that promote clarity and consistency across channels.

· Ability to use PowerPoint templates to visualize key ideas for executive or customer presentations.

WALLIX, c’est aussi :

- Un environnement structuré… qui n’a pas perdu son âme de start-up

- Une évolution à double sens : vous évoluez avec nous… et nous évoluons avec vous

- Une entreprise « à taille humaine », qui place l’intégration et l’épanouissement de ses « Wallixien(ne)s » au cœur de ses préoccupations

• Label Happy at Work 2020, 2021, 2022 et 2024

• Séminaire d’intégration & déjeuner, Kick-Off dans de belles destinations ou en remote

• Charte du télétravail (2 jours par semaine), 25 jours de congés payés & 12 RTT (1 par mois)

• Possibilité de mobilité interne pour explorer de nouveaux défis,

• Participation à 50 % des frais de transport

• Mutuelle et prévoyance

• Prime de vacances

• Carte SWILE avec une provision de 10,5 € par jour (50 % de contribution de l’employé)

• CSE

• Bonne humeur et super équipe !

Le saviez-vous ? Plus de 80% des Wallixiens et Wallixiennes recommandent l’expérience WALLIX : Rejoignez-nous !

If you’re up for this exciting challenge, get ready to embark on a thrilling adventure in the world of technology at WALLIX !