As Field Marketing Manager, you will work directly with the Marketing Director on strategic marketing topics such as building our events and field marketing strategy, delivering our owned events, third-party event/trade shows across France and Europe, defining and executing our customer engagement strategy including tailored ABM campaigns, testimonials and customer advisory boards.

Your missions will be :

• Create and execute an end-to-end event strategy from concept to completion, managing owned and third-party events (virtual, hybrid & in-person).
• Work in close conjunction with sales, partnerships and customer teams to ultimately achieve new client acquisition through the event strategy.
• Produce strategic event campaigns as part of the wider marketing strategy to drive marketing sourced pipeline.
• Grow and refine our events plan - analyze, track and report on event ROI based on budget spent, predetermined pipeline, revenue and metrics
• Together with other internal and external marketing team members, create event assets such as landing pages, emails, social and video content
• Responsible for all event logistics such as sourcing and working with speakers, working with suppliers, and running the event on the day.
• Run email and social marketing activities including writing creative copy, proof-reading and automation (workflows).
• Define and execute a strong customer engagement plan including testimonials and customer advisory boards. You will also support the PR communication team with customer specific PR.

• Previous experience (2-5 years) of events management and across a variety of marketing channels (e.g. email, social media, digital) in an international B-to-B enterprise and ideally in a SaaS or transportation environment.
• Ability to operate in exceptional project management skills and understanding in how to manage the priorities of multiple stakeholders as well as a strong focus on the delivery of results in the form of engagement, leads and sales.
• Ability to track ROI of events and campaigns
• Copywriting skills and experience of delivering compelling supporting collaterals
• Experience in working with Mailchimp, Hubspot, Pipedrive and virtual event platforms is preferable.
• Experience in the SaaS industry working in a dynamic start-up culture, contributing new and creative ideas and track record in achieving marketing pipeline targets.
• Fluent in English and French, additional foreign language is a plus.