Voodoo is a tech company that creates mobile games and apps. With 7 billion downloads and over 150 million monthly active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta.
The company is one of the most impressive examples of hypergrowth in the ecosystem, having raised over $1B and backed by Goldman Sachs, Tencent, and GBL.
Voodoo is now a team of over 750 employees worldwide, we’re looking for talented individuals from across the globe to come and entertain the world with us.
The Branding team plays a pivotal role in shaping the trajectory of business success through the strategic development of Voodoo identity. By crafting a distinctive image and voice, the team ensures our business stands out in a competitive landscape, fostering recognition and trust. Besides, the team helps improve Voodoo's employer branding as a great place to work. They contribute to attracting the best people by promoting what makes working at Voodoo special.
As the Branding Lead, you will report directly to Voodoo’s CEO and its Chief of Staff, and spearhead the company’s branding strategy to ensure top quality content across all platforms.
Oversee the development and management of the company's brand identity, including assets and key messaging.Manage the production and design of marketing materials to ensure alignment with the company's vision.Manage one brand designer to produce engaging branding materials.Define and execute the content deployment roadmap and strategy to align Voodoo image with company objectivesEnsure all branding materials (website, blogs, podcasts, etc.) are consistent and visually appealing.Develop a global external communications strategy, including press relationsEnsure that the copywriting of all written materials, including articles and posts, maintains a high standard of quality.Oversee corporate platforms management, including LinkedIn and the career website, to ensure effective brand communication.Collaborate with studio community management teams for brand consistency across all touch points (image, tone of voice,..).Develop and implement a social media strategy that supports the company's employer branding goals (Instagram, X,..)Leverage social media analytics to assess and refine the effectiveness of branding initiatives, ensuring strategic alignment and impactful engagement.Profil
Exceptional copywriting skills (in English, French is a plus) with a focus on creative storytellingCreative, precise, and open to innovative ideasExcellent analytical and communication skillsDetail-oriented and rigorous in approachProven track record in brand promotion, strategy definition, and vision settingStrong organizational and project management skills, capable of handling multiple projects simultaneouslyDemonstrated ability to lead and inspire teams towards excellence in design and product experiencesOver 6 years of experience in branding/communication within a corporate or ad agency environmentGaming or mobile industry experience is a strong plusBachelor's degree in Marketing, Communication, or a related field
